# Senior Product Manager, PLG

**Company:** [Cloudtalk](http://jobs.workable.com/companies/beuTULUgKo5dzSMefJfbyf.md)
**Location:** Remote
**Workplace:** remote
**Department:** Product

[Apply for this job](http://jobs.workable.com/view/464dc6a1-e79b-47dd-853a-2d8e8a1f1b69)

## Description

**🌍 Global SaaS | $28M Series B Investment  
📍 Barcelona/Prague or Remote in Europe**

### Role TLDR

  
_Renamed from Head of PLG to Senior Product Manager, PLG. The scope, seniority, and expectations of this role remain unchanged — we updated the title to better reflect the hands-on, execution-focused nature of the work.  
_

-   **Mission:** Own self-serve and PLG as a full **revenue engine** for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where **product does most of the work**, and add humans only where ROI is highest.
-   **Primary Outcome:** **Maximize revenue from the self-served micro segment.** Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful.
-   **Scope:** Define and drive the **PLG roadmap**, map and continuously improve the **post-signup journey**, and set smart **“when to human” rules** (when to stay self-serve vs. route to Sales/CS).
-   **Team:** Lead a **dedicated PLG squad (~2–3 engineers from existing teams)** with a fast experiment cadence and strong analytics foundation.
-   **Profile:** **Commercial PM with proven PLG wins in B2B SaaS**, strong experimentation mindset and **excellent UX instincts for onboarding/activation**.

### **About CloudTalk**

Powered by a January 2024 $**28 million Series B investment** from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's **AI-powered business communication platform** helps **4,000+ sales and support team**s make customer experience the greatest competitive advantage for driving more revenue. 

CloudTalk works seamlessly for businesses of all sizes, from scale-ups like **Deel** and **TIER** to big players like **Nokia**, **Glovo** and **Rakuten**. Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place. 

CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.

### **The Challenge Ahead**

We’re looking for a **commercial, experiment-driven, and execution-focused product leader** to own and scale our **Product-Led Growth (PLG)** motion for micro customers.

Your mission is to turn self-serve into a **full revenue engine** – from acquisition and activation to expansion and retention – and to design flows where **the product does most of the work**, bringing humans in only where the ROI is highest.

If you love building self-serve journeys that move real revenue numbers, this role is for you.

### **What’s in it for you**

-   **Leadership & impact:** Own a critical growth engine and shape how CloudTalk wins in the long tail / micro segment.
-   **Direct influence:** Work closely with senior product leadership and GTM leads to align PLG with our broader strategy.
-   **Innovation:** Help build the leading **AI-powered business calling platforms** and push the frontier of PLG in B2B SaaS.

### **What You’ll Work On**

**Own PLG as a revenue engine**

-   Take end-to-end ownership of the **self-serve / PLG funnel**: acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.
-   **Maximize revenue from the self-served micro segment** and tie your roadmap directly to revenue, expansion and retention outcomes.

**Design the post-signup journey**

-   Map and continuously refine the **post-signup journey**: from account creation to first successful call and ongoing usage.
-   Reduce **time-to-first-value** with sharp UX, smart defaults, and in-product guidance.
-   Identify and fix **funnel drop-offs** (signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.

**Set “when to human” rules**

-   Define and iterate on **“when to human” rules** – when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.
-   Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the **highest incremental revenue impact**.

**Run fast experiments with a dedicated squad**

-   Lead a **PLG team of ~2–3 software engineers** with a high-velocity, test-and-learn mindset.
-   Maintain a **sharp, prioritized PLG roadmap** of experiments and bigger bets – and keep a tight feedback loop between results and next steps.
-   Ensure robust **tracking, analytics and dashboards** for PLG KPIs (micro revenue, NRR, trial-to-paid, time-to-first-value, funnel drop-offs).

**Partner across GTM**

-   Work closely with **Marketing, Sales, CS, RevOps, and Data** to make PLG a **company-wide revenue engine**, not a silo.
-   Feed insights back into **pricing & packaging, messaging, and acquisition tactics** for the micro segment.
-   Champion **product-led thinking** across R&D and GTM – using product as the primary lever for growth.

### **You’re a Great Fit If**

**You’re a commercial PM with proven PLG wins in SaaS**

-   You’ve owned or significantly influenced **self-serve / PLG funnels** and can point to specific wins (e.g. +X% trial-to-paid, +Y% NRR, reduced churn, faster activation).

**You’re obsessed with UX for onboarding & activation**

-   You know how to design or co-design **clean, intuitive onboardings** that get users to value quickly.
-   You’re comfortable working with UX/copy to optimize flows, in-app prompts, paywalls, and upgrade nudges.

**Strategic, but hands-on**

-   You’re able to define a **PLG strategy and roadmap**, and just as happy to rewrite a paywall, spec a test, or refine a signup step.
-   You’re pragmatic, bias to action, and happy to ship iterative improvements that bring value rather than wait for “perfect”.
-   You thrive in a high-ownership, fast-moving environment.

**You’re data- and experiment-driven**

-   You’re fluent in funnels, cohorts, and A/B tests, and you can structure clear hypotheses, success metrics, and post-mortems.
-   You’re comfortable working with product analytics tools and event-based tracking.
-   You push for implementation of event-based tracking across all aspects of the journey.

**You thrive in cross-functional environments**

-   You enjoy collaborating with Marketing, Sales, CS, and RevOps to make PLG a **company-wide revenue engine**.

### **Why you will love to be a CloudTalker:**

Growth:  
💡 1-1 Coaching sessions with our resident communications advisor  
📚 Leaders Academy & Learning and Development Budget

Flexibility:

🏖 Unlimited Paid Time Off (with guidelines)  
🎗️ Volunteering Days  
⏳ Flexible working hours  
💻 MacBook for work 

Well-being:  
🏖Recharge Fridays once per quarter  
🏋🏼‍♀️Fitness Allowance

Connectedness:  
💲 Referral bonuses  
👥 Virtual & physical team buildings  
👕 Company merchandise

### What to expect from our Hiring Process:

1.  **Intro Call** with our Talent Acquisition Partner
2.  **Role Deep Dive** withJosef, our CPTO
3.  **Case Study Presentation** with CPTO and CEO
4.  **Meeting with the GTM leaders**  
    🎯 Offer!  
    

**Apply now and be part of our journey to $100M ARR!**

_By submitting your application, you acknowledge that Cloudtalk will process your personal data based on Cloudtalk’s legitimate interest in finding the most suitable candidate and a pre-contractual relationship with you. For more information on how Cloudtalk processes your personal data, please refer to our_ [Privacy Notice](https://www.cloudtalk.io/privacy-notice/#:~:text=CloudTalk%20reserves%20the%20right%20to,and%20integrity%20of%20Your%20data.)_._