# Entrepreneur/Customer Segment Growth Lead **Company:** [GoTyme PH (Philippines)](http://jobs.workable.com/companies/mA3RjbAxqg68cry2JcZ41T.md) **Location:** Quezon City, Philippines **Workplace:** hybrid **Employment type:** Full-time **Department:** Strategy & Proposition [Apply for this job](http://jobs.workable.com/view/49ce7488-99c0-41d6-a7c4-e7362a76c479) ## Description **ABOUT GOTYME** At GoTyme Bank, we are on a mission to democratize financial services and build the most transformative retail bank in the Philippines. We are seeking distinctive individuals for the Strategy & Proposition team who share our belief in the missionto create enduring possibilities for everyone. When you join the Strategy and Proposition Team in GoTyme Bank, you are joining a culture which is focused on distinction, excellence and concomitantly, professional development. You will shape critical propositions that broaden access to simple, regulated, and compliant wealth-building and protection tools, that measurably improve financial outcomes for Filipinos ABOUT THE ROLE You’ll work on the most critical and strategic issues in the business. The problems you will solve traverse the domains of customer engagement and go-to-market, partnerships and deal-making, product proposition and product design, financial economics to corporate strategy, and business operations. This is a senior growth role that sits at the intersection of strategy, partnerships, and execution. You will co-own the go-to-market roadmap for GoTyme’s Entrepreneur and Professional segment alongside the Segment Strategy Senior Manager, and you will be equally responsible for making it happen on the ground. You bring a mix of commercial thinking, relationship capital, and community instinct — and you deploy all three in equal measure depending on what the segment needs most. Your focus will shift fluidly across archetypes — traditional retailers, digital sellers, and licensed professionals — based on where the business is placing its bets. You are the person who can step into any of those worlds, earn trust quickly, and convert relationships into growth. You wake up every day asking: how do I make the segment move? **SEGMENT STRATEGY AND GROWTH OWNERSHIP** - Co-own the segment growth roadmap with the Segment Strategy Senior Manager: contribute to OKR-setting, prioritization of archetypes, and identification of the highest-value acquisition channels and moments. Bring your own point of view to the table — you are a thinking partner, not just an implementer. - Own deep familiarity with the behaviors, pain points, and financial moments of each archetype. Translate these into sharp segment insights that directly shape messaging, channel choices, and product positioning — in partnership with the Segment Strategy Senior Manager. - Run a continuous insight loop: direct customer conversations, competitive benchmarking, and community listening. Synthesize what you learn into clear recommendations that feed the growth roadmap and inform the broader **PARTNERSHIPS AND COMMUNITY GROWTH** - Source, build, and manage partnerships across the institutional ecosystems where our target archetypes already belong — business chambers, trade associations, professional societies, e-commerce platforms, and supplier networks. You own these relationships end-to-end: from the first approach through commercial structuring, activation, and ongoing management. - Build and sustain GoTyme’s presence and credibility in the communities that matter: business clubs, guild events, trade fairs, professional society gatherings, and digital seller communities. Develop GoTyme advocates within these ecosystems and turn community trust into measurable acquisition. - Design and run on-the-ground activations, community events, and partnership launches. Bring energy and genuine relationship capital to every touchpoint — and close the loop by measuring outcomes and feeding learnings back into the roadmap. **GO-TO-MARKET EXECUTION** - Co-design and execute GTM initiatives across whichever archetype is in focus — community activations, partnership launches, referral programs, or business influencer campaigns. Work with centralized marketing and CRM teams, set briefs and success metrics, and own the outcomes. - Build repeatable playbooks for each archetype: document what works, codify scaling rules, and create the activation templates that allow the team to replicate success as segment coverage expands. - Build a referability engine: design the incentive structures, community toolkits, and shareable assets that make GoTyme the easiest and most trusted option for entrepreneurs and professionals to recommend to their peers. **LIFECYCLE AND CROSS-FUNCTIONAL EXECUTION** - Co-design the acquisition-to-activation journey for each archetype: ensure every customer acquired through a partnership or community channel you activated has a clear, friction-free path to becoming an active GoTyme user. - Partner with Product Growth and CRM to design lifecycle nudges that deepen engagement beyond the first product: education, next-best-action prompts, and cross-product pathways relevant to each archetype’s financial needs. - Work closely with Risk, Compliance, Ops, and Support to design growth-safe customer journeys. You are jointly accountable for conversion and experience — not just for getting customers in the door. **WHAT YOU’LL LEARN** - How to co-own a segment growth strategy end-to-end: from archetype definition and OKR-setting through channel activation, partnership management, and lifecycle deepening. - How to build and activate institutional partnerships at scale: from business chambers and trade associations to e-commerce platforms and professional societies. - GTM execution across a multi-archetype segment: how to read the room, shift focus fluidly across customer profiles, and make the right call on where to invest time and energy. - Commercial partnership management end-to-end: from sourcing and structuring through performance management and scaling. - The financial economics of segment growth: channel economics, CAC/LTV by archetype, and how to build the business case for a new partnership or activation. - Strategic communication and cross-functional influence: how to drive alignment across marketing, product, CRM, risk, and ops without direct authority. - Managerial and leadership development in a high-accountability environment — with a clear path toward a Head of Segment or Head of Partnerships role as the proposition scales ## Requirements **MUST HAVES** - Equally strong at thinking and doing. You can contribute meaningfully to a strategy discussion in the morning and run a chamber of commerce activation in the afternoon. You don’t need to be told which mode to be in. - At least 3 to 5 years in growth, partnerships, business development, or community-led GTM — with demonstrated experience across more than one of: strategy contribution, partnership management, and hands-on activation. Experience with entrepreneur, SME, or professional communities in the Philippines is a strong plus. - Track record of owning growth outcomes, not just activities. You have evidence of moving acquisition numbers through channels you built, partnerships you negotiated, and communities you activated — across more than one customer archetype. - A natural connector with genuine relationship capital. You are the kind of person who already knows people in the rooms we need to be in — or knows how to get there quickly and earn trust when you arrive. - Commercially literate enough to be commercially sharp: cohort analysis, funnel metrics, CAC/LTV, referral economics. You can build a simple business case, interrogate a dashboard, and know when a channel is worth scaling versus cutting. - Hands-on and high-energy. You have personally run campaigns, built community programs, or led partnership activations from start to finish. Not a strategy-only profile — you are equally comfortable on the ground. - Comfortable with risk and compliance constraints in fintech or financial services — and knows how to design for growth without cutting corners. - Clear, credible communicator who can hold a room with a chamber president and brief a product team with equal confidence. **NICE TO HAVES** - Existing personal network within Philippine business chambers, trade associations, professional societies (e.g. PCCI, PRC-accredited bodies, PMAP, etc), e-commerce seller communities, or entrepreneurial networks. - Deep familiarity with the Philippine SME and entrepreneurial landscape across at least one archetype: traditional retail, digital commerce, or licensed professionals. - Experience building and running community or ambassador programs, referral networks, or institutional-channel campaigns. - Background in institutional sales, account management, or B2B2C growth — where success depended equally on relationships, commercial structure, and follow-through. - Filipino language fluency; familiarity with regional dialects (e.g. Cebuano, Ilocano) is a bonus for community-level engagement in key geographies.