# Full-Stack Digital Marketing Manager

**Company:** [D2B](https://jobs.workable.com/companies/dcaVtKQqXr9FwBNppNCBH9.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** RecOps

[Apply for this job](https://jobs.workable.com/view/4c8dde1a-99ac-4a8e-a619-8641b94417db)

## Description

**Position**: Full-Stack Digital Marketing Manager [](https://www.kryolan.com/)

**Salary** : Up to PHP 95,000 per month for a highly experienced candidate

**Working Hours & Conditions:** Full-time remote position working Australian business hours

**Holidays** : Australian public holidays

**ABOUT THE COMPANY:** 

Our client is an Australian training provider offering accredited qualifications, micro-credentials and short courses across professional make-up artistry, screen and media, special effects, hairdressing and beauty therapy.

Our client is a globally recognized professional make-up brand serving make-up artists, creative professionals and consumers through ecommerce, product education and an established professional community.

The Digital Marketing Manager will work across both businesses, adapting marketing activity to two distinct commercial objectives:

-   Generating qualified enquiries and student enrolments.
-   Increasing ecommerce sales, customer engagement and brand awareness for the client.

**ROLE OVERVIEW:**

A premier Australian vocational training provider and an internationally recognized professional cosmetics brand are seeking an experienced, hands-on Digital Marketing Manager. In this dual-focused, highly autonomous role, you will drive full-funnel digital strategy, performance marketing, and conversion optimization across two distinct commercial models: student enrolment generation for creative arts courses and high-volume ecommerce acquisition for professional artists and consumers. By pairing data-driven advertising and AI-enhanced SEO with agile content creation, you will execute end-to-end campaigns that deliver measurable revenue growth across both brand portfolios during Australian business hours. 

**RESPONSIBILITIES:**

-   **Conversion Rate Optimization & Landing Pages:** Design, build, test, and refine high-converting landing pages across WordPress and Magento to drive qualified course inquiries, student enrolments, and ecommerce sales.
-   **Paid Performance Marketing:** Build, manage, and optimize multi-channel ad campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads Suite (Facebook & Instagram), expanding into TikTok or LinkedIn where relevant.
-   **AI Search Optimization (AEO) & Local SEO:** Execute AI-driven search strategies, conducting intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management for local campus visibility.
-   **Multichannel Content Creation & Short-Form Video:** Produce, edit, and repurpose written, visual, and short-form video assets tailored to prospective students, professional makeup artists, and beauty consumers across digital platforms.
-   **Website Management & E-Commerce Merchandising:** Maintain, update, and optimize site content, internal links, and user journeys across WordPress (educational portal) and Magento (ecommerce store).
-   **Lifecycle Email Marketing & Automation:** Design, segment, and deploy conversion-driven email campaigns, building automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention.
-   **AI-Enabled Workflow Integration:** Implement modern generative AI tools and repeatable workflows to accelerate content production, SEO research, copywriting, and ad testing while ensuring strict brand alignment and accuracy.
-   **Commercial Analytics & Attribution Reporting:** Set up and maintain accurate tracking tags across GA4 and Google Tag Manager, delivering clear performance reports focused on ROAS, CAC, conversion rates, and revenue.

## Requirements

-   **Experience:** Minimum 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO, and website management.
-   **AI Workflow Mastery:** Demonstrated ability to leverage generative AI tools to systematically improve campaign speed, SEO output, and content volume without sacrificing brand quality.
-   **CMS & Tech Stack:** Hands-on operational experience managing content and user journeys on both WordPress and Magento platforms.
-   **Performance Advertising:** Proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite with strict target Cost Per Acquisition (CPA) and ROAS goals.
-   **Content & Video Production:** Strong practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud.
-   **Operational Setup:** Reliable high-speed remote environment and full availability to work during Australian business hours (AEST/AEDT).

**DESIRED (NOT REQUIRED):**

-   Prior experience in lead generation for vocational education, Registered Training Organizations (RTOs), or tertiary institutions.
-   Direct experience within the beauty, cosmetics, or professional creative arts industries.
-   Industry certifications in Google Ads, Google Analytics (GA4), or Meta Certified Digital Marketing Associate.
-   Technical SEO knowledge, including schema markup, structured data implementation, and Core Web Vitals optimization.
-   Portfolio showcasing live high-converting landing pages, paid ad creatives, edited short-form videos, email sequences, and AI-driven workflows.