# Founding GTM Strategy

**Company:** [Coastal Wave Recruiting](http://jobs.workable.com/companies/uUzLtWPTvyJ7b5KTKDCHZa.md)
**Location:** San Francisco, United States
**Workplace:** on site
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/4d15eb5d-9e5e-4887-93b3-5d12219da247)

## Description

Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This is a rare founding role sitting at the intersection of product, sales, and marketing — with a fast track to Head of Product Marketing.

You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.

**What You'll Do**

-   Own the product launch process and narrative for new features — translating technical capabilities into clear customer value
-   Create sales enablement materials including demo scripts, case studies, and objection handling frameworks
-   Build and maintain market narrative and positioning through customer research and persona development
-   Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy
-   In your first 30 days — sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing

## Requirements

-   2–3 years in consulting, IB, or strategy and operations at a high-growth startup
-   Experience in a high-output, analytically demanding environment
-   Exceptional written communication skills — complex ideas expressed clearly and concisely
-   Experience building decks and conducting market research
-   Experience working closely with sales teams on enablement
-   Analytical comfort with CRM and sales tool data preferred
-   Prior experience in a growth role preferred
-   High ownership mindset — thrives in ambiguity and figures things out independently

## Benefits

-   Salary & equity