# Senior Marketing / Social Media Specialist

**Company:** [Company](https://jobs.workable.com/companies/4ip6FvKjJUwybEPsrTnCar.md)
**Location:** Abou Rawash, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/505b0ae7-cfff-4991-8932-3f641d2eacbc)

## Description

-   Develop and implement marketing strategies that support **business growth and increase sales**.
-   Manage and grow the company’s social media platforms.
-   Develop creative content, campaigns, and marketing ideas.
-   Plan, launch, manage, and optimize **Media Buying campaigns**.
-   Generate **qualified leads** and continuously improve lead quality.
-   Analyze customer behavior, market trends, and competitors to identify new business opportunities.
-   Develop new marketing initiatives to increase **brand awareness, customer acquisition, and sales**.
-   Work closely with the Sales team to improve lead conversion and identify customer needs.
-   Track marketing performance and use data to improve campaigns and results.
-   Identify new channels, platforms, and opportunities that can help the company reach more potential customers.
-   Continuously propose and implement ideas that can improve the company’s **marketing, customer reach, and overall business performance**.

## Requirements

-   **3–5+ years of experience** in Digital Marketing, Social Media, Media Buying, or a similar role.
-   Proven experience in **Lead Generation and Performance Marketing**.
-   Strong hands-on experience with **Meta Ads / Business Manager**.
-   Strong content creation and copywriting skills.
-   Good knowledge of **Photoshop, Illustrator, Canva**, or similar design tools.
-   Strong analytical and strategic thinking skills.
-   Ability to understand business objectives and translate them into effective marketing actions.
-   Strong communication and problem-solving skills.
-   **Results-oriented mindset** with a clear focus on generating leads, improving conversion, and supporting sales growth.