# Graduate Content Marketing Specialist **Company:** [BlueRock](http://jobs.workable.com/companies/fd5bmp4VWuWbVaU6BSZsZd.md) **Location:** Melbourne, Australia **Workplace:** on site **Employment type:** Full-time **Department:** Blue Rock Digital Pty Ltd [Apply for this job](http://jobs.workable.com/view/51c7ff9e-f99f-4679-b4f0-a973a016c0bf) ## Description Do things you love with people you care about and good things happen 💙   BlueRock is for entrepreneurs, by entrepreneurs. We’re a one-stop-shop for business owners and investors with adventurous goals.   BlueRock was created to be different to other firms – a disruptor by nature, and a multidisciplinary firm that is changing the way people and clients view professional services. From day one, that has been a central element that has attracted both clients and people to it.  That difference, together with the entrepreneurial drive provided by its founder, Peter Lalor, has enabled BlueRock to grow incredibly quickly.   Do you thrive on content and creativity, and love delivering results that matter? Join our vibrant, forward-thinking digital team as a Content Marketing Strategist and help scale some of Australia’s most exciting businesses across a range of categories.  You’ll lead content strategies holistically, and ensure they roll out with ease across paid media, SEO, CRM, and social media channels.  **About the Digital team**  Our BlueRock Digital agency harnesses the power of technology to drive growth for businesses. Our end-to-end service means we specialise in everything from digital strategy and optimisation through to web and app development, systems consulting, brand and marketing.  - Develop and manage TOF and BOF content strategies aligned to business goals and audience opportunities, rolled out across search, email, social, video, and lead magnets  - Conduct market and audience research to develop impactful strategies that drive engagement, traffic, and conversions  - Plan and execute email marketing campaigns, including nurture sequences to drive acquisition and retention  - Partner closely with clients to understand goals, build strong relationships, and deliver full-funnel marketing strategies  - Build, schedule, and manage organic social media content across Meta, LinkedIn, TikTok, and Pinterest including content planning, caption writing, briefing designers or designing directly in Figma, proofing, and scheduling  - Load and set up creative into ad platforms including Meta, TikTok, and Pinterest, working alongside paid media consultants  - Write and edit long-form, engaging, on-brand content that connects with audiences  - Shoot content with clients using handheld device, from concept development and logistics through to filming, interviewing founders or customers, and editing into short, engaging clips  - Work with external providers (videographers, designers, platforms, and partners) where required to deliver high-quality content outcomes  - Perform SEO audits, advise clients on recommendations  - Deliver reporting and recommendations for improving traffic and awareness through content strategies with clear KPIs for different channels and platforms   - Produce regular performance reports across organic and paid media channels to help inform brand building and content strategies ## Requirements - Some experience working on social media platforms such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn   - Proficient verbal and written skills and understanding of copywriting (English)  - Good understanding of reporting and data analytics and exposure to reporting tools such as Google Analytics  - Basic experience with SEO and paid media channels such as Google Ads or Meta Ads ## Benefits Our people love to work for us, here’s why!  - We believe in work-life integration and offer a hybrid model that includes both in-office and remote work options. This approach allows our people to find the balance that works best for them, accommodating their individual needs and day-to-day flexibility whilst also recognising the value of connecting in our amazing office.   - We have our very own BlueRock public holidays to give our people the day off, on us!  - Free weekly lunches, awesome social events (including a social club – winery tours to museum tours), and an amazing headquarters in the CBD.  - Access to 24/7 wellbeing, medical and safety support through our wellbeing partner, Sonder.   - Receive mentoring and coaching from industry leaders  - We are known for creating plenty of opportunities for growth and promotion.  - An inclusive and diverse workplace culture centred on meaningful work, wellbeing and fun.  For more amazing perks of working at BlueRock and employee benefits, head to our careers page or check us out on our socials and TikTok, @BeBlueRock 😎  How to apply:  If this sounds like you, then please click on the "Apply" button and follow the prompts. If you think you have what it takes but don’t necessarily meet every single point on the job description, please still apply – We’d love to learn more about you!  For any questions regarding this opportunity or if you require adjustments to participate in the recruitment process, please reach out to [](mailto:john.ohare@thebluerock.com.au)Lee Kelly at [lee.kelly@thebluerock.com.au](mailto:lee.kelly@thebluerock.com.au)   Please be advised that BlueRock or any of its related or controlled entities do not accept unsolicited contact or resumes from Recruitment Agencies.  BlueRock is a workplace committed to equal employment opportunities regardless of age, citizenship, colour, disability, gender and gender identity, marital status, nationality, race, sexual orientation, or veteran status.