# Media Buyer - B2B Performance Marketing

**Company:** [AI Acquisition](http://jobs.workable.com/companies/weunqh6Z2fr3VFa2gSu7Cr.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/570e47e7-813c-4633-a667-4fcc3b5d6254)

## Description

**ABOUT AI ACQUISITION**

We help entrepreneurs, founders, agencies, and small businesses start and scale AI-powered businesses. We don't just advise — we build our clients' entire growth infrastructure, including funnels, advertising, and AI platforms. $50M+ ARR, scaling fast, extremely execution-heavy.

**THE WORK**

This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role.

Success here is not measured by clicks or impressions. It's measured by **booked calls and qualified sales opportunities**. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks.

You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed.

**HOW WE WORK**

-   Pipeline accountability, not vanity metrics
-   Transparent reporting — you explain what's working and why, with data behind every recommendation
-   Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively
-   Small senior team, direct line to operators, zero bureaucracy

**WHAT YOU'LL ACTUALLY DO**

-   Build, launch, and manage B2B Meta ad campaigns end to end
-   Own targeting, budget allocation, and ongoing optimization
-   Draft and create direct-response static and video ad concepts
-   Report weekly on performance with clear, data-backed recommendations
-   Iterate quickly based on what the data shows — not personal preference
-   Collaborate with the creative and growth teams on testing roadmaps

## Requirements

**WHAT WE'RE LOOKING FOR**  

Must-have:

-   Proven experience running **B2B** Meta ad campaigns end to end — strategy, targeting, budget, optimization
-   A track record of generating **booked calls or qualified sales opportunities** — not just traffic or engagement metrics
-   Ability to provide transparent, data-backed reporting and clear optimization recommendations
-   Proven ability to **draft, write, create, and publish** compelling direct-response static and video ads
-   Comfortable in a fast-paced environment — can take and give feedback constructively

Strong signals:

-   Currently working at a performance/ads agency (ideal — agency environments build the range and pace this role requires)
-   Experience across multiple B2B client accounts simultaneously
-   Has built or owned a reporting dashboard tying spend directly to pipeline outcomes
-   Can show specific before/after optimization decisions with named results

Not the right fit for:

-   B2C/DTC-only media buyers with no B2B experience
-   Pure creative people with no media buying or spend management experience
-   Pure media buyers who have never personally written or built an ad
-   People who report on CTR/impressions without connecting to pipeline or revenue

## Benefits

**BENEFITS**

-   Fully remote
-   Direct access to founders and CMO
-   Real budget, real spend, real pipeline accountability

**HOW TO APPLY**

  
Share 2–3 B2B Meta ad campaigns you've personally run end to end. For each, tell us:  

-   The B2B offer/audience
-   Pipeline outcome (booked calls, qualified opportunities — not just CTR/CPM)
-   One ad you personally wrote or created for that campaign

Applications without specific pipeline outcomes will not be considered.