# Senior Product Marketing Manager

**Company:** [Infatica.io](http://jobs.workable.com/companies/qBYvLucRj4jkF8s5sdTaw9.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/5833a5e2-4d0f-4203-9bc9-4bcbc7e00b1b)

## Description

Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain.

**Positioning & strategy (35% of time, ongoing)**

-   Data-provider repositioning — the core narrative work, executed across surfaces
-   Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others
-   Customer voice — interviews, segmentation, win/loss patterns
-   Discovery partnership with CPO — testing the 10-product backlog against market

**Website ownership (30% of time, ongoing — heavier in first 90 days during rebuild)**

-   Site strategy: information architecture, page roadmap, what each page argues
-   Copy direction (Denis writes, this role briefs, CMO guides and approves)
-   Conversion design intuition (works with Nastya on layout)
-   Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress
-   Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes
-   Owns the answer to "is the site working?" with data

**Launches (20% of time, episodic but high-stakes)**

-   New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking
-   First launch hands off from CMO within ~30 days of starting

**Sales enablement (15% of time, ongoing)**

-   Battle cards against named competitors
-   Objection handling library
-   Pitch deck system
-   Co-sell content for partnerships

### What this person does NOT own

-   Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hire
-   SMM, LinkedIn organic, brand channels — Events Manager growing into this (?)
-   Design execution — Nastya owns; this role briefs
-   Content production — Denis owns; this role briefs
-   SEO production — SEO contractor + Denis; this role provides strategic input on site IA implications
-   Marketing analytics infrastructure — Yana now, eventually analyst hire

## Requirements

-   6+ years B2B SaaS product marketing, with 3+ years senior IC

-   Has owned a B2B website strategically — IA, page roadmap, conversion outcomes — at a previous role. Not "wrote site copy" — owned outcomes.

-   Has driven a positioning or repositioning project end-to-end with measurable business outcome

-   Has built sales enablement from zero or near-zero

-   Technical product depth — has marketed to technical buyers (devs, engineers, data/infra)
-   Comfortable in low-process environments (!) — has worked at companies under 100 people, doesn't need scaffolding
-   AI-native or at least is comfortable with AI tools in daily workflow
-   Business mindset, understanding business outcomes

### Strong-preference criteria

-   Background in proxy, scraping, data infrastructure, dev tools, API products
-   Has worked with WordPress sites (not as designer/dev, but as strategic owner)
-   Category creation or category renaming experience
-   Has run conversion experiments before (doesn't need to be data scientist, but knows how to think about it)
-   Reseller/partnership-heavy company experience

## Benefits

-   High ownership and autonomy— lead campaigns end-to-end with clear visibility of your impact on pipeline and growth.
-   Fully remote & flexible work— work from anywhere with hours that support productivity, not time tracking.
-   Direct influence on product and go-to-market— shape messaging, positioning, and acquisition strategy across funnels.
-   Hands-on execution culture— no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself.
-   Data-driven, experimentation-first environment— fast testing cycles, A/B experimentation, and decisions rooted in insights.
-   Collaboration with a global team— work with Product, Growth, Design, and Sales across a distributed international organization.