# Growth Marketing Lead

**Company:** [Sanction Scanner](http://jobs.workable.com/companies/p1WZPvWPM29DZEGgU9hTDv.md)
**Location:** Üsküdar, Turkey
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/58a04c84-c1c9-4299-9394-9c124dc88608)

## Description

🚀 **Join Sanction Scanner as Growth Marketing Lead**

Sanction Scanner — 3x Deloitte Fast 50 Winner — is an AI-powered RegTech company helping 800+ financial institutions worldwide with sanctions screening and AML compliance. We're looking for a **Growth Marketing Lead** to own our growth marketing function end-to-end and build the growth engine that takes us to the next stage.

This is a growth-first role. You'll own the full funnel — from how prospects find us to how they convert, expand and stay. Reporting directly to the CEO, you'll turn marketing into a predictable, measurable growth machine across Europe, MENA and US.

This is not a strategy seat, you will build, ship and scale the growth engine yourself, then grow a team around what's working. We move fast, we ship often, and we don't wait for perfect, we iterate toward it. You will own every channel that touches pipeline: inbound, outbound, content, events, webinars, paid, SEO, web, lifecycle and our freemium launch. If you think in funnels, run weekly experiments, and obsess over CAC, LTV and pipeline, keep marketing.

🌟 **Why You'll Love Working with Us**

-   **Real Impact:** Every campaign, every experiment, every dollar you spend will move the needle on a company scaling globally in financial compliance.
-   **Own the Full Funnel:** Acquisition, activation, conversion, retention — the whole stack is yours. No silos, no waiting on other teams.
-   **Direct Line to Strategy:** Report to the CEO and shape GTM strategy, positioning, and how we grow across markets.
-   **Build Your Team:** Start hands-on, then grow a high-performing marketing team around you as pipeline scales.
-   **Budget to Win:** You'll have the resources to test, scale what works, and kill what doesn't — fast.
-   **Fast-Paced & Hustle-Driven:** We value builders who take initiative, move fast, and get things done. No bureaucracy, no waiting around — just impact.  
    

📋 **What You'll Be Doing  
**

-   **Own growth, 360°.** Build and scale the full growth engine across inbound, outbound, paid, SEO, content, email, events, web and lifecycle. Pipeline, CAC, LTV, and funnel conversion are your scoreboards.
-   **Run inbound.** Turn organic content, SEO, GEO and the website into a compounding lead-gen channel. Own the blog, landing pages, gated assets (whitepapers, reports, guides) and conversion paths.
-   **Run outbound.** Partner with sales to build outbound sequences, ABM plays and target-account campaigns that open doors inside our ICP.
-   **Launch and scale new GTM initiatives.** Own the GTM initiatives — acquisition, activation, MQL → SQL conversion and lifecycle nurture.
-   **Plan events & webinars.** Build industry events, regional roundtables and webinars that generate pipeline and build authority with compliance leaders.
-   **Publish thought leadership.** Whitepapers, research reports, blogs, case studies, LinkedIn, content engineered to rank, convert and earn trust in a regulated buyer's world.
-   **Drive demand.** Build and execute integrated campaigns that generate qualified pipeline across Europe, MENA and US.
-   **Run experiments.** Design, launch, and measure growth experiments weekly. Double down on what works, kill what doesn't, move on.
-   **Own content & SEO.** Turn content into a compounding growth channel — blog, LinkedIn, case studies, thought leadership — all engineered for search and conversion.
-   **Track the market and competition.** Run continuous competitor analysis — positioning, pricing, messaging, content, paid plays, share of voice and product moves. Translate insights into sharper messaging, better campaigns and proactive plays that win deals.
-   **Measure everything.** Set up the reporting, dashboards, and attribution to know exactly what's driving pipeline — and act on it fast.
-   **Partner with sales.** Work closely with the sales team to align on ICP, messaging, and pipeline generation — and make sure every MQL converts.
-   **Shape the brand.** Define how we look, sound, and feel — because in B2B, brand is the quietest but most powerful growth lever.
-   **Build the team.** Start hands-on, then hire and grow a marketing team as pipeline scales.

## Requirements

-   🎯 **What We're Looking For**

-   5+ years of B2B marketing experience, ideally in SaaS, FinTech, or RegTech.
-   Proven growth track record — you've turned marketing budgets into real, measurable pipeline.
-   Fluent with AI tools and automations — actively use AI in your day-to-day for content, research, ops, analytics and campaign workflows and you build automations to compound your output instead of just adding headcount.
-   Deep fluency across paid (Google, LinkedIn), SEO, content, email, lifecycle, events, webinars, web and outbound.
-   Data-driven to the core — comfortable with analytics, attribution, and making every decision from data.
-   Experiment mindset — you test, measure, learn, and move fast.
-   Strong brand and content instincts — you know great copy and positioning when you see it.
-   Hands-on operator who can execute today and build a team tomorrow.
-   Excellent written and verbal communication in English;
-   Experience marketing to financial institutions or regulated industries is a plus.

## Benefits

**What We Offer**

-   **Competitive Compensation** — Net salary with additional fringe benefits, reviewed regularly as you grow with us.
-   **Meal Allowance** — A proper meal card that actually covers a decent, nutritious lunch — not just a symbolic top-up.
-   **Comprehensive Health Benefits** — Private health insurance so you're covered when it matters.
-   **Learning Budget** — Annual budget for books, courses, conferences, and certifications. Learning never stops here.
-   **Software & Tooling Support** — Any software subscription you need to do your best work — we'll cover it.
-   **Appreciation & Reward Culture** — Your impact on Sanction Scanner's growth won't go unnoticed. We recognize and reward the people who move the company forward.
-   **No Dress Code** — Dress however you're most comfortable. We care about your work, not your wardrobe.
-   **International Work Environment** — Collaborate with a caring, high-energy team working across multiple markets.
-   **Dream Team** — Join talented, ambitious people who push each other to get better every day.
-   **Shape the Future** — Be part of building a category-defining RegTech company from the ground up.  
    

🤝 **Equal Opportunity**

We provide equal opportunity to all. We don't discriminate based on gender, sexual orientation, disability, religion, ethnicity, or social background. We hire for talent, ownership, and fit — nothing else.