# Product Marketing Manager **Company:** [GoTyme ZA (South Africa)](https://jobs.workable.com/companies/i6AcWcWsEVH44qNppMYfw9.md) **Location:** Johannesburg, South Africa **Workplace:** hybrid **Employment type:** Full-time **Department:** South Africa - Banking Services [Apply for this job](https://jobs.workable.com/view/5931183b-91d1-4af3-b7de-7b16423207c6) ## Description The Product Marketing Manager (PMM) leads the Product Marketing function within the Growth Team and acts as the strategic custodian of the high-value Lending portfolio (Personal Loans, Credit Card). This dual mandate requires both individual portfolio ownership and department-building leadership. The PMM defines go-to-market strategy for Lending, coordinates product positioning and adoption strategy with Growth and Product teams and simultaneously builds and scales a product marketing organisation that can support multiple growth initiatives. The PMM works closely on organisational frameworks to support Product-led Operating Model, ensuring Product Marketing Leads and specialists provide strategic clarity and market intelligence that enables Growth Engines and Product PODs to move faster. The PMM leads Product Marketing Leads, collaborates closely with Growth Strategists, Proposition Owners, and Data & Analytics, and ensures product positioning and adoption strategy align across all product offerings. This role combines portfolio ownership, team leadership and organisational design. Success is measured by adoption velocity within Lending, strategic coherence and clarity across all product portfolios, and building a Product Marketing function that scales with GoTyme Bank's growth ambition. **Responsibilities** - Own go-to-market strategy and positioning for Lend portfolio (Personal Loans, Credit Card)—driving adoption strategy and working with Growth to execute adoption initiatives - Lead Product Marketing Leads in defining positioning and adoption strategy for Move/Transact + Crypto and Save + Shop portfolios - Work closely with Head of Growth to define organizational frameworks and operating model for Product Marketing supporting Product PODs - Define how Product Marketing function scales to support multiple growth engines while maintaining strategic coherence - Partner with Growth Strategists to translate market/customer insight into adoption-driving hypotheses and experiments - Collaborate with Proposition Owners and Product Owners to ensure positioning strategy informs product priorities - Work with Data & Analytics to identify customer segments, understand product performance drivers, and refine go-to-market strategy - Establish clear positioning frameworks and messaging guidelines that guide Brand, Social, PR, and Growth team execution - Build and maintain Product Marketing team culture focused on strategic clarity, market-driven thinking, and impact - Report on product adoption velocity, go-to-market effectiveness, and provide strategic recommendations to Head of Growth - Ensure Product Marketing function provides clear, actionable strategic counsel to all teams consuming product insights ## Requirements **Experience** - 6+ years’ experience in product marketing, go-to-market strategy, or product leadership within fintech, digital banking, e-commerce, or digital products - Proven track record of leading go-to-market strategies for complex financial products with measurable adoption and revenue impact - Demonstrated experience building and scaling product marketing teams - Strong cross-functional collaboration experience with product, data, growth, and brand teams - Experience defining organisational frameworks and scaling marketing functions **Skills & Capabilities** - **Portfolio Strategy & Execution** - Deep expertise in defining go-to-market strategies and positioning for complex financial products - Proven ability to translate product strategy into customer-visible adoption initiatives - Strong capability in translating adoption OKRs into strategic product marketing priorities - **Team Leadership & Organisational Design** - Demonstrated ability to lead, mentor, and develop product marketing teams - Strong organisational acumen with ability to work with leadership on function design and operating model - Capability to build team culture around strategic clarity and high-impact execution - **Strategic Influence & Collaboration** - Exceptional stakeholder management and ability to drive alignment across Growth, Product, Data, and Brand - Strong executive presence and ability to advise Head of Growth on product marketing strategy and org design - Ability to balance multiple competing priorities (portfolio ownership, team building, and organisational design) - **Data-Driven Strategy** - Expertise in translating customer segmentation, product performance, and market research into strategic priorities - Strong analytical capability to measure go-to-market effectiveness and optimise strategy - AI & data analytics proficiency essential ## Benefits **Our Benefits Include:** ![:light\_blue\_heart:](https://a.slack-edge.com/production-standard-emoji-assets/16.0/google-medium/1fa75@2x.png)**Comprehensive Group Life Cover** - Life Cover - Funeral Cover - Global Education Protector - Disability Cover (incl. Contribution Protector) - Severe Illness Benefit ![:hospital:](https://a.slack-edge.com/production-standard-emoji-assets/16.0/google-medium/1f3e5@2x.png)**Healthcare That Works for You** - Full company contribution to **Health Insurance** for eligible employees. - Partial company contribution to **Medical Aid** (Key Health or Discovery) options for eligible employees. ![:moneybag:](https://a.slack-edge.com/production-standard-emoji-assets/16.0/google-medium/1f4b0@2x.png)**Plan for Your Future** - Access to a **Retirement Annuity**, with convenient payroll deductions to help you save for retirement while benefiting from applicable tax advantages. _Other benefits include:_ - EAP support (counselling, financial and legal for you and anyone financially dependent on you). - Competitive, industry-benchmarked salaries. - Non-guaranteed performance bonuses. - Access to company shares (T's & C's apply). - Wellness days. - Social clubs. - On-site barista.