# Senior Marketing Manager

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote
**Department:** Candidate Sourcing

[Apply for this job](http://jobs.workable.com/view/597c5f41-9020-4eb1-a2d4-cbf3ebeb4b4f)

## Description

### Job Title: Senior Marketing Manager

**Position Type:** Full-Time, Remote  
Working Hours: U.S. Business Hours

### About the Role

We’re hiring a Senior Marketing Manager / Head of Marketing Operations to lead and execute high-impact digital marketing initiatives across SEO, content, growth, and marketing operations.

This is a high-ownership role for someone who combines strategic marketing thinking with strong execution capabilities across technical SEO, content production, digital growth, and operational management.

You will be responsible for driving organic growth, managing marketing systems and workflows, overseeing website and SEO initiatives, coordinating campaigns, and leveraging AI tools to improve speed, scalability, and marketing performance.

The ideal candidate is highly proactive, execution-focused, AI-driven, and capable of independently building and managing marketing initiatives in a fast-paced environment.

### Responsibilities

### Marketing Strategy & Execution

-   Develop and execute marketing initiatives across multiple digital channels
-   Drive organic growth strategies across SEO, content, and digital marketing efforts
-   Coordinate and manage ongoing marketing campaigns and operational priorities
-   Support revenue-focused marketing initiatives and performance tracking

### Content & Social Media Management

-   Create and oversee daily social media content across platforms including Instagram, Facebook, and X (Twitter)
-   Produce or manage high-quality content including blogs, articles, PR outreach, and promotional materials
-   Collaborate with designers and developers to ensure visually engaging and brand-aligned content
-   Maintain consistency across messaging, branding, and communication

### SEO & Website Management

-   Lead Technical SEO initiatives including on-page optimization, audits, backlink strategies, and organic growth planning
-   Manage website projects using ASTRO, headless WordPress, or similar CMS technologies
-   Monitor SEO performance and implement improvements based on analytics and industry trends
-   Stay updated on evolving SEO, AIO, and AI-driven search strategies

### Marketing Operations & Systems

-   Manage marketing workflows, reporting systems, and operational processes
-   Support quarterly reporting, shareholder updates, and performance analysis
-   Coordinate marketing projects across internal teams and external partners
-   Ensure operational efficiency across campaigns, systems, and communication workflows

### AI & Automation Integration

-   Leverage AI tools to improve content production, SEO research, automation, and marketing workflows
-   Identify opportunities to streamline repetitive marketing tasks using AI platforms
-   Experiment with emerging AI technologies to improve efficiency and campaign performance
-   Support AI-first operational improvements across the marketing function

### Crisis & Brand Management

-   Support crisis-response marketing initiatives when required
-   Maintain professionalism and responsiveness during high-priority or time-sensitive situations
-   Ensure brand communication remains consistent and aligned during critical events

### What Makes You a Strong Fit

-   You combine strategic marketing thinking with hands-on execution
-   You are highly organized and capable of managing multiple initiatives simultaneously
-   You are deeply familiar with Technical SEO and organic growth strategies
-   You proactively solve problems and execute independently without heavy oversight
-   You are AI-first in your approach to content, research, workflows, and automation
-   You communicate clearly and collaborate effectively across teams

### Required Experience & Skills

### Must-Have Requirements (Non-Negotiable)

-   Proven experience in a senior marketing, growth, or marketing operations role
-   Strong expertise in Technical SEO and organic growth strategies
-   Experience managing websites using ASTRO, WordPress, or headless CMS platforms
-   Experience with Google Ads, backlink analysis, and SEO tools
-   Strong understanding of AI tools and their use in marketing workflows
-   Experience managing marketing projects and cross-functional collaboration
-   Excellent English communication skills (written and verbal)
-   Strong analytical and reporting abilities
-   Ability to independently manage and execute marketing initiatives

### Nice-to-Have Experience

-   Active involvement in the SEO or digital marketing community
-   Experience with HubSpot, Slack, Asana, or similar operational tools
-   Experience in luxury, hospitality, lifestyle, or travel-related industries
-   Experience leading crisis-response marketing initiatives
-   Familiarity with Revenue Operations or marketing analytics systems

### What Does a Typical Day Look Like?

Your day will revolve around managing marketing initiatives, driving SEO and content execution, coordinating campaigns, and improving operational efficiency across marketing systems.

You will:

-   Review marketing performance and SEO metrics
-   Coordinate content creation and campaign execution
-   Manage website updates and optimization initiatives
-   Collaborate with design and development teams
-   Build and improve AI-assisted marketing workflows
-   Monitor digital growth opportunities and reporting metrics
-   Support operational coordination across marketing initiatives

In essence: you are the person driving marketing execution, operational structure, and organic growth across the business.

### Key Metrics for Success (KPIs)

-   Organic traffic growth and SEO performance improvements
-   Consistency and quality of content production
-   Growth in engagement and digital visibility across channels
-   Marketing workflow efficiency and campaign execution
-   Website performance and optimization improvements
-   Effective implementation of AI-driven marketing systems

### Interview Process

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview with Leadership
-   Offer & Onboarding

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