# Creative Strategist

**Company:** [Soar With Us](null/companies/h5HCimNapUCX3anZpCGXyy.md)
**Location:** Leeds, United Kingdom
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](null/view/5a60e671-88cb-4cb5-812e-27b7b6b67f2f)

## Description

### **Creative Strategist (Performance Creative)**

**Function:** Meta Ads | Performance Creative | Creative Testing Support**Reports to:** Head of Performance**Location:** Remote Working | Optional Access to a Central London HQ**Compensation:** £45,000 - £52,000  

### **Overview:**

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:

-   Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
-   For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
-   Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.  
    

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.  

### What Sets Us Apart

-   Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
-   Highest independent agency spend on Meta in 2025.
-   Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
-   Two production studios (London and Manchester)
-   Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts
-   Partnered with Meta, TikTok, Foreplay, and Triple Whale.

## Requirements

### The Role

We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.

In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

### What You’ll Do

-   Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
-   Turn creative performance data into clear insights, recommendations and testing opportunities.
-   Lead concepting, scripting and briefing for UGC and paid social assets.
-   Write clear, high-quality creative briefs for creators and internal production teams.
-   Build and manage structured creative testing roadmaps across accounts.
-   Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
-   Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
-   Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
-   Manage multiple accounts with strong organisation, prioritisation and attention to detail.

### **You’ll Thrive Here If You Have:**

-   2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
-   Strong understanding of Meta and TikTok ad ecosystems.
-   Proven ability to analyse performance data and translate it into creative decisions.
-   Excellent written communication and briefing skills.
-   A proactive, ownership-driven mindset.
-   A strong interest in buyer psychology, storytelling and conversion-driven content.
-   The ability to manage multiple clients and priorities effectively.

### **Who You Are (Mindset & Attitude):**

-   You take ownership and accountability for results
-   You’re strategic, but also hands-on and execution-focused
-   You care about performance over vanity metrics
-   You’re collaborative and communicate clearly with cross-functional teams
-   You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further.
-   You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
-   You thrive in a fast-paced, high-performance environment
-   You’re motivated to grow into a leading creative strategist

## Benefits

-   Client Portfolio: Work across leading D2C and e-commerce brands.
-   **25 days holiday** plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
-   **Private health insurance (Vitality)** and 50% off gym memberships
-   **Life insurance** including unlimited 24/7 GP access
-   **Cash plan** claim back dental, eye care, physiotherapy and counselling costs
-   **Company pension**
-   **Hybrid working**, plus the option to work abroad for up to 30 days at a time
-   **Professional development support**
-   Regular **team socials** and a peer-to-peer kudos/rewards system