# Manager - Residential Marketing

**Company:** [Qiddiya Investment Company](https://jobs.workable.com/companies/tk4V8ANoyWMw9Js529uotH.md)
**Location:** Riyadh, Saudi Arabia
**Workplace:** on site
**Employment type:** Full-time
**Department:** Qiddiya Marketing

[Apply for this job](https://jobs.workable.com/view/5b2d6329-8faf-448c-92b8-d34fc5072785)

## Description

In this role, you will lead the development and delivery of marketing plans for assigned residential projects, from positioning and go-to-market strategy through launch and ongoing campaigns. You will work closely with development, sales, commercial, brand and customer experience teams to bring compelling residential propositions to market.

## Requirements

-   Develop and execute marketing strategies and go-to-market plans for residential developments.
-   Define compelling positioning, value propositions, target audiences and key messaging for assigned projects.
-   Plan and manage residential launches across pre-launch, launch and post-launch phases.
-   Lead integrated marketing campaigns across digital, media, content, PR, events and activations.
-   Partner closely with Sales and Commercial teams to align marketing activity with sales and customer acquisition objectives.
-   Monitor residential market trends, customer behavior and competitor activity to identify opportunities and strengthen market positioning.
-   Develop marketing collateral and customer-facing materials to support residential launches and sales activities.
-   Coordinate with Residential Development, Masterplanning, District Marketing, Brand and Customer Experience teams.
-   Manage creative, media and specialist agencies to ensure high-quality and timely delivery.
-   Monitor campaign and marketing performance against agreed KPIs and recommend optimization opportunities.
-   Manage marketing budgets, project timelines and key deliverables.
-   Ensure all activities align with the overall residential portfolio strategy and Qiddiya brand.

**Qualifications and Experience**

-   Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate or a related field.
-   5-7 years of relevant marketing experience, ideally within residential real estate, property development, destinations or mixed-use developments.
-   Demonstrated experience in residential launches, go-to-market planning and integrated marketing campaigns.
-   Strong understanding of customer segmentation, positioning and proposition development.
-   Strong commercial awareness and understanding of how marketing supports residential sales.
-   Excellent stakeholder, agency, and project management capabilities.
-   Strong communication and presentation skills.
-   Experience within Saudi Arabia or the GCC real estate market would be an advantage.