# PR, Comms, Sponsorships & Activations Director

**Company:** [Abou Ghaly Motors](http://jobs.workable.com/companies/1wSaURLLHGUMcutn8BNZ2A.md)
**Location:** Cairo, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/5c14a0a2-7e76-4db7-9c9a-a8c57eb2ce5e)

## Description

We are seeking an experienced and visionary Sponsorships & Activations Director to lead the company’s reputation, visibility, and brand presence across all business portfolios. This role is responsible for driving strategic public relations, corporate communications, sponsorships, and high-impact brand activations that strengthen corporate image and elevate brand equity.

The ideal candidate will be a strategic storyteller and execution leader who can create memorable, “talk-of-the-town” experiences through innovative campaigns and best-in-class on-ground activations. The role requires close collaboration with internal stakeholders, brand teams, agencies, and external partners to ensure consistent, impactful, and engaging brand communication.

**Key Responsibilities**

-   Lead and manage the company’s sponsorships, activations, public relations, and corporate communications strategy across brands and business units.
-   Build and strengthen corporate reputation, brand visibility, and public presence through impactful communication initiatives and strategic partnerships.
-   Develop and execute integrated communication and activation strategies aligned with business and brand objectives.
-   Drive compelling storytelling across campaigns, events, sponsorships, and corporate initiatives to enhance audience engagement and brand equity.
-   Conceptualize and deliver innovative, high-impact on-ground activations and experiential marketing campaigns that create strong consumer and media buzz.
-   Collaborate with brand leads, marketing teams, agencies, media partners, and stakeholders to ensure flawless execution of campaigns and events.
-   Oversee corporate messaging and ensure consistency across all internal and external communication channels.
-   Manage relationships with PR agencies, sponsors, event partners, influencers, and media stakeholders.
-   Monitor campaign effectiveness, media coverage, brand perception, and activation performance to identify opportunities for improvement.
-   Lead crisis communication efforts when required, ensuring timely and effective reputation management.
-   Manage budgets, timelines, and resources effectively to maximize ROI and execution excellence.

## Requirements

-   Bachelor’s degree in marketing, Communications, Public Relations, Business, or a related field; master’s degree is a plus.
-   15+ years of experience in sponsorships, brand activations, public relations, corporate communications, or experiential marketing.
-   Proven experience leading large-scale campaigns, events, and high-profile brand activations.
-   Strong strategic thinking and storytelling capabilities with the ability to build impactful brand narratives.
-   Excellent stakeholder management and leadership skills, with experience working across cross-functional teams and external agencies.
-   Strong understanding of media relations, corporate reputation management, and experiential marketing trends.
-   Demonstrated ability to manage multiple projects in fast-paced environments while maintaining high execution standards.
-   Exceptional communication, presentation, and negotiation skills.
-   Strong budget management and operational planning capabilities.
-   Creative mindset with a passion for delivering innovative and memorable brand experiences.