# Head of Affiliate and Partnerships

**Company:** [Rockstar](https://jobs.workable.com/companies/jbRYg9atacEJ6mcBX4diTZ.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](https://jobs.workable.com/view/5cb464d2-36e9-4827-ad1e-292711c8149b)

## Description

Rockstar is recruiting for a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. Founded in 2014, they have grown to over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart. They are a proven brand with significant room to grow, and this is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.

About the Company

Founded in 2014, they are a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. With over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart, they are a proven brand with significant room to grow. This is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.

The Role

They're looking for a world-class Head Of Affiliate and Partnerships to own and scale their creator and affiliate program across four markets - and make it a meaningful revenue channel. The successful candidate will build this from the ground up with full ownership, reporting directly to the founder.

What You'll Own

-   **Program strategy & growth:** Build and scale the affiliate program - platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU.
-   **Creator & influencer recruitment:** Identify, pitch, and onboard fitness, wellness, and lifestyle creators - from nano-influencers to major partners - across Instagram, TikTok, YouTube, and podcasts.
-   **Partner relationship management:** Act as the primary contact for all affiliate and creator partners. Drive activation, content output, and long-term retention through proactive relationship building.
-   **Content & campaign coordination:** Brief partners on product launches, seasonal campaigns, and brand messaging. Ensure content aligns with the brand's voice and clean-label positioning.
-   **Performance analytics & reporting:** Own the data: track clicks, conversions, CAC, and attributed revenue by partner and channel. Present clear ROI reporting and optimization recommendations monthly.
-   **International market expansion:** Develop region-specific strategies for Canada, the UK, and EU - including local platform differences, creator markets, and compliance considerations (FTC, ASA).

What We're Looking For

### Must-haves

-   **4+ years** running affiliate or creator partnership programs for a DTC or e-commerce brand
-   **Deep familiarity with platforms** such as Impact, ShareASale, Rakuten, or similar affiliate networks
-   **Proven track record** of growing a program to meaningful revenue scale ($1M+ attributed)
-   **Strong negotiation skills:** comfortable structuring deals from flat-fee to revenue share
-   **Data-driven:** fluent in attribution, incrementality, and ROI measurement
-   **Experience across at least 2 of the 4 markets:** US, Canada, UK, EU

### Strong plusses

-   **Background** in health, fitness, wellness, or supplement brands
-   **Existing creator relationships** in the fitness/nutrition space
-   **Experience with Shopify Plus and Amazon** affiliate/influencer programs
-   **Comfort working directly with a founder** in a fast-moving, low-bureaucracy environment
-   **Familiarity with FTC and ASA** disclosure requirements across markets
-   **Experience managing brand ambassador programs** alongside traditional affiliate

How We'll Measure Success

-   **30 days:** Platform selected and program structured
-   **90 days:** 50+ active partners recruited and producing content
-   **6 months:** Clear channel ROAS and attribution model live
-   **Year 1:** Affiliate becomes a top-3 DTC revenue driver for them