# Events Marketing Manager

**Company:** [Panorama Education](http://jobs.workable.com/companies/47FxvUMLhTXcEmXzNHGUuj.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Demand Generation

[Apply for this job](http://jobs.workable.com/view/5cc9e512-c7c7-4aff-9d2e-1f715a805fda)

## Description

### About the role

Panorama is looking for an Events Marketing Manager to design, plan, and execute a portfolio of hosted, virtual, and third-party in-person events that drive pipeline growth and support brand visibility. This role owns event planning and execution across multiple formats—from industry conferences and Panorama-hosted customer showcases to webinars and virtual learning experiences—applying strategic judgment and expertise to event selection, strategy, and implementation while delivering high-quality execution.

You’ll partner closely with the Director of Events Marketing to evaluate opportunities, develop recommendations, and execute events aligned to Panorama’s broader go-to-market strategy. This role blends strategic thinking with hands-on delivery and plays a key role in ensuring our event investments translate into meaningful engagement, qualified lead generation, and measurable pipeline outcomes.

### Responsibilities-

-   Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations.
-   Manage event logistics such as vendor coordination (booth, swag fulfillment, catering), venue selection, registration, speaker management, invoices and billing, attendee communications, lead scanning, and onsite delivery.

-   Own lead capture and delivery. Implement lead collection strategies, engagement tactics, data hygiene management and follow-up strategies in all events. 
-   Collaborate with marketing partners (demand generation, marketing operations, product marketing, campaigns, design) to ensure messaging, positioning, and campaign alignment.

-   Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows.
-   Build and maintain templates, playbooks, and systems that scale event operations and support consistency.

-   Track and analyze performance across assigned events, including registrations, attendance, engagement, lead volume and pipeline influence. Use HubSpot and Salesforce to track event-sourced leads through the sales funnel, measure pipeline contribution, and calculate ROI for each event investment. 
-   Create dashboards & insights: Develop recurring reports on key metrics (lead source, conversion rates, pipeline velocity by event type) and share recommendations with leadership to optimize future event planning.
-   Work with MarketingOps and RevOps teams to configure event campaigns in Salesforce/HubSpot, set up lead routing, and ensure data hygiene.

-   Partner with Sales and Client Partnerships to align on event goals, staffing needs, outreach plans, and follow-up execution. 
-   Evaluate potential hosted, virtual, and third-party events, assessing audience fit, pipeline opportunity, cost, and strategic value.

## Requirements

-   3-5 years of experience in B2B event marketing, field marketing, demand generation, or related roles with exposure to both in-person and virtual/webinar execution.
-   Demonstrated ability to design event plans, make strategic recommendations, and execute across multiple event formats and channels.
-   Experience executing hosted events (customer conferences, workshops, webinars), third-party conferences, field events, and partner activations.
-   Strong project management skills with exceptional attention to detail and the ability to manage multiple initiatives simultaneously while juggling vendor relationships and timelines.
-   CRM & Marketing Automation proficiency: Hands-on experience with HubSpot and/or Salesforce, including campaign creation, lead management, reporting, and pipeline tracking.
-   Data-driven mindset: Ability to design metrics, track KPIs, generate reports, and translate performance data into actionable insights.
-   Familiarity with event tools and lead management workflows (registration tools, badge scans, CRM/MAP integration).
-   Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B SaaS environment.

## Benefits

**Base Salary:** The base salary range for this position is $85,000 - $125,000. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits

Some of the additional benefits offered are:

-   401K with an employer match
-   Health, dental, vision, life insurance, and short-term and long-term disability coverage. 
-   Flexible spending account for health care and dependent care
-   Wellness Reimbursement
-   Work from Home Reimbursement
-   Flexible vacation policy
-   Parental leave program
-   Company Issued Laptop