# National Account Manager, Natural & Specialty

**Company:** [Create Wellness, Inc.](http://jobs.workable.com/companies/8EN22yTDk16kSwfRDYQ28E.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/5f86ef0e-d0a9-42d4-a6a4-749f17f4a247)

## Description

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.

Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships.  
  
This role is for someone who:

-   Thinks like an owner and operates like a quarterback — fully accountable for their accounts end-to-end
-   Builds real relationships with buyers and earns their trust over time
-   Is equally comfortable in a line review and a broker performance conversation
-   Turns distribution into velocity and data into action
-   Wants to grow with a brand that’s moving fast and winning

**What You'll Do  
  
****Retail Relationship Ownership**

-   Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans
-   Build strong, trusted relationships with buyers and key stakeholders
-   Expand into additional accounts and channels over time

**Business Performance & Growth**

-   Own the full P&L across your accounts
-   Drive revenue, distribution, and velocity through thoughtful planning and execution
-   Lead line reviews, resets, and promotional strategies that deliver results

**Broker Management** 

-   Manage broker partners as an extension of your team
-   Set clear expectations, ensure accountability, and drive execution at shelf

**Trade Spend & Promotional Strategy**

-   Plan, allocate, and optimize trade spend
-   Evaluate ROI and continuously refine promotional strategies to improve performance

**Forecasting & Cross-Functional Alignment**

-   Own account-level forecasting and partner cross-functionally to ensure alignment with supply chain and inventory planning
-   Partner closely with Marketing, Operations, and Planning to bring retailer-specific programs to life

**Analytics & Storytelling** 

-   Use data to understand performance and identify opportunities
-   Translate insights into clear, compelling narratives that influence buyers and internal stakeholders

## Requirements

-   4+ years of experience in CPG sales or retail account management
-   Experience working with Natural or Specialty retailers (Sprouts, GNC, Vitamin Shoppe, Wegmans, Whole Foods, etc.)
-   Strong commercial instincts with the ability to manage a business end-to-end
-   Comfortable owning relationships and representing the brand directly with buyers
-   Analytical thinker who can turn data into action
-   Highly organized and detail-oriented with strong follow-through

**Nice to Have**

-   Existing relationships with key buyers in Natural or Specialty
-   Experience in supplements, wellness, beauty, or food & bev CPG
-   Broker management experience
-   Familiarity with KeHE and UNFI
-   Experience in a high-growth or emerging brand environment

## Benefits

-   Competitive compensation and equity
-   Fully-paid health, dental, and vision insurance
-   401K program
-   Remote, with regular travel expected