# Lifecycle Marketing Lead

**Company:** [WATI.io](http://jobs.workable.com/companies/sYuAkwkWwAW9SdiHKRYrxZ.md)
**Location:** Chennai, India
**Workplace:** hybrid
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/613ab8fc-0ec6-4a94-9568-ad41e4acadcb)

## Description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

**Our Platform**  
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

**Our Backing & Partnerships**  
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.  

### About the Role:

We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.

_Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed_

**What You’ll Do:**

-   **Journey Mapping:** Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them.
-   **Automation:** Build and optimize email and in-app workflows in HubSpot to guide users from "Signup" to "Active User" to "Advocate."
-   **Churn Prevention:** Develop "early warning" campaigns that identify at-risk customers based on usage data and re-engage them before they leave.
-   **Drive Expansion:** Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time.

## Requirements

-   4+ years of experience in CRM, Lifecycle, or Retention Marketing.
-   You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts.
-   Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly).
-   You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself.
-   You know how to write compelling copy and set up rigorous A/B tests for subject lines and content to continuously optimize open rates and conversions.