# Inbound Marketing Specialist

**Company:** [General Wholesale Inc](http://jobs.workable.com/companies/81GQvQDEgo6bbRAE6S7RFx.md)
**Location:** Southfield, United States
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/613f2bdb-13ea-4fca-90aa-d2814ec44ad4)

## Description

###       I.            Overview

General Wholesale Inc. is seeking a creative, strategic, and results-driven Marketing Specialist to lead the company's marketing initiatives, strengthen brand awareness, and produce high-quality digital and print marketing materials. The Marketing Specialist will develop campaigns, create engaging content, support sales initiatives, and maintain a consistent brand identity across all communication channels. The ideal candidate is highly proficient in Figma, Canva Pro, and Adobe Creative Suite.

\* This role is an on-site role..

\*\* Pre-employment requirement: A background check.

## Requirements

### II. Scope of Services Required

### 1.    Marketing Strategy & Brand Management

\-         Develop and execute marketing strategies aligned with company objectives.

\-         Maintain and strengthen the General Wholesale Inc. brand identity.

\-         Create marketing campaigns to generate leads and increase customer engagement.

\-         Assist with product launches, promotions, and seasonal campaigns.

\-         Conduct competitor and market research.

\-         Monitor marketing trends and recommend new initiatives.

### 2.    Graphic Design & Visual Content

\-         Design social media graphics and promotional campaigns.

\-         Create brochures, flyers, catalogs, banners, and sales materials.

\-         Design email marketing templates.

\-         Develop digital advertisements for Meta, Google, and LinkedIn.

\-         Produce product presentations and corporate materials.

\-         Ensure all marketing assets follow company branding guidelines.

### 3.    Website & Digital Media

\-         Design website banners and landing pages using Figma.

\-         Create UI mockups and marketing wireframes.

\-         Collaborate with developers to improve website user experience.

\-         Maintain website graphics and promotional content.

\-         Optimize digital assets for desktop and mobile.

### 4.    Social Media & Content Marketing

\-         Develop monthly social media calendars.

\-         Create content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.

\-         Design reels, stories, promotional videos, and campaigns.

\-         Write compelling marketing copy.

\-         Monitor analytics and optimize performance.

### 5.    Sales & Marketing Support

\-          Design sales presentations and pitch decks.

\-          Produce product catalogs and promotional literature.

\-          Create trade show and event marketing materials.

\-          Support the sales team with branded proposals.

\-          Coordinate campaigns with vendors and suppliers.

### 6.    Ongoing Marketing Support

\-         Manage multiple marketing projects simultaneously.

\-         Coordinate internal marketing requests.

\-         Update marketing materials as products evolve.

\-         Maintain organized marketing and design files.

### III.  Key Responsibilities

\-         Develop and implement annual and quarterly marketing plans.

\-         Collaborate with management and sales teams to support business growth.

\-         Design professional marketing materials for digital and print.

\-         Maintain consistent branding across all platforms.

\-         Create engaging visual content that increases customer engagement.

\-         Assist in product photography, promotional videos, and digital storytelling.

\-         Analyze campaign performance and recommend improvements.

\-         Stay current with marketing technologies and design best practices.

### IV.  Required Skills & Qualifications

\-         Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field (or equivalent experience).

\-         Minimum 3 years of experience in marketing and graphic design.

\-         Strong portfolio showcasing marketing campaigns and design work.

\-         Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.

\-         Experience creating B2B and B2C marketing campaigns.

\-         Excellent understanding of branding, typography, color theory, and layout.

\-         Strong communication, organization, and time-management skills.

\-         Ability to manage multiple projects and meet deadlines.

### V.   Preferred Personal Attributes

\-         Creative and detail-oriented.

\-         Self-motivated and proactive.

\-         Strong problem-solving skills.

\-         Collaborative team player.

\-         Passionate about branding and marketing innovation.

\-         Thrives in a fast-paced environment.