# Digital Marketer

**Company:** [Hire Overseas](null/companies/cvRB9R7vtuSYbz8sUcfYEC.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Brains and Brands

[Apply for this job](null/view/622a451b-8c75-4e89-bc69-e265ae32a7cc)

## Description

### **💼 Digital Marketer**

### **🌎 LatAm**

### **🏠 Remote**

### **About Our Client**

Our client is a fast-moving AI and software engineering firm serving enterprise clients across financial services, healthcare, logistics, and high-growth technology companies. They are looking for a hands-on Digital Marketer to own and execute marketing across channels, drive awareness, generate inbound leads, and build brand credibility in a technically sophisticated B2B market.

### **About the Role**

Our client is looking for a **Digital Marketer** to manage content distribution, SEO, paid campaigns, social media, email marketing, and analytics. You will not be managing a large team or setting strategy from a distance. You will be in the tools every day, building campaigns, analyzing performance, and improving what is not working.

If you are a self-directed digital marketer who can operate across multiple channels simultaneously, write clearly for a technical B2B audience, and connect marketing activity to pipeline outcomes, this role is a strong fit.

### **Responsibilities**

**Content Marketing and SEO**

-   Manage the content calendar and coordinate publication of blog posts, case studies, insights, and thought leadership content
-   Optimize existing and new content for organic search performance across target keywords
-   Conduct keyword research and identify content opportunities that drive qualified inbound traffic
-   Ensure all content is on-brand, technically accurate, and written for a sophisticated B2B audience

**Social Media Management**

-   Manage and grow the company's presence across LinkedIn and other relevant channels
-   Create and schedule posts that build brand authority and engage a technical B2B audience
-   Monitor engagement and respond to comments and messages professionally
-   Identify opportunities to amplify content and expand reach through employee advocacy or partnerships

**Paid Advertising**

-   Set up, manage, and optimize paid campaigns across LinkedIn Ads, Google Ads, and other relevant platforms
-   Monitor campaign performance and optimize for lead quality, cost per lead, and pipeline contribution
-   Write and test ad copy and creative for a B2B technology audience

**Email Marketing**

-   Build and manage email campaigns and nurture sequences for prospects and existing contacts
-   Maintain list hygiene and segmentation across the email database
-   Track open rates, click-through rates, and conversion metrics and iterate based on performance

**Analytics and Reporting**

-   Track and report on marketing performance across all channels including traffic, leads, pipeline influence, and channel-level ROI
-   Use data to identify what is working and make informed decisions about where to focus effort and budget
-   Maintain marketing dashboards and provide regular updates to leadership

**Website and CRO Support**

-   Support website content updates, landing page creation, and conversion rate optimization
-   Ensure all marketing pages are accurate, on-brand, and optimized for search and lead capture

### **What We're Looking For**

-   Proven experience in a digital marketing role covering SEO, content, social media, paid advertising, and email
-   Comfortable writing for a technical B2B audience including AI, software engineering, and enterprise technology topics
-   Hands-on experience with LinkedIn Ads and Google Ads with a focus on lead generation
-   Familiarity with SEO tools such as Ahrefs, Semrush, or similar
-   Experience with email marketing platforms and CRM tools
-   Strong analytical skills with the ability to interpret performance data and make decisions based on it
-   Self-directed and organized with the ability to manage multiple channels and campaigns simultaneously
-   Excellent written English communication skills

### **Nice to Have**

-   Background marketing for a technology services, AI, or software development company
-   Experience managing content marketing for a B2B brand with a long sales cycle
-   Familiarity with marketing automation platforms such as HubSpot or similar
-   Understanding of enterprise buyer journeys and how to market to technical decision-makers
-   Experience with account-based marketing or intent data tools

### **Work Schedule**

-   **100% remote setup** so you can work wherever you're most productive
-   This position operates on a **full-time basis**, with dedicated hours to ensure alignment with the team and delivery of quality work
-   Availability during **US business hours** is required

### **Compensation & Time Off**

-   Compensation paid in **USD**
-   Paid **bi-monthly** on the 15th and 30th
-   **Paid Time Off** according to company policy
-   **Holidays observed** according to company guidelines

### **Application Requirements**

Please submit:

-   An updated resume
-   A **portfolio link or examples** showing digital marketing work you have owned including campaigns, content, or paid media results
-   A **1 to 2 minute Loom video** introducing yourself, describing your digital marketing experience, and walking through one campaign or initiative you are proud of and the results it produced

**Only candidates who submit both examples and a Loom video will be moved to the next step of the hiring process.**