# HORECA Sales Executive

**Company:** [Hire Fellows](https://jobs.workable.com/companies/16MsB7NPWNXksSf2u175iv.md)
**Location:** Riyadh, Saudi Arabia
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](https://jobs.workable.com/view/63b7cb08-67df-4afe-b7c5-681418efcf70)

## Description

You will be responsible for growing a fast-growing consumer brand’s presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands-on, on-ground sales environment.

### **Key Responsibilities**

1.  **New business:** Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues.
2.  **Prospecting & pipeline:** Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands.
3.  **Account onboarding:** Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding.
4.  **Account growth:** Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management.
5.  **HORECA activations:** Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team.
6.  **Sales tracking:** Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management.

## Requirements

-   3–5 years of experience in HORECA/F&B sales
-   Experience selling beverages is a strong advantage
-   Strong network and understanding of the HORECA market
-   Proven experience in prospecting, account acquisition, and commercial negotiations
-   Strong relationship-building and communication skills
-   Fluent in Arabic and English
-   Valid driving licence and own car
-   Comfortable with frequent field visits and on-ground sales
-   Highly proactive, organized, and target-driven
-   Hands-on approach with the ability to work independently