# Paid Media Manager

**Company:** [Rentokil Initial](http://jobs.workable.com/companies/fPa2RXiP9GqzdAcEKZVYa9.md)
**Location:** Sydney, Australia
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** PACIFIC

[Apply for this job](http://jobs.workable.com/view/650bf718-c138-4204-8193-c186968955aa)

## Description

### About the Role

We are seeking a high-performing Paid Media Manager to manage our lead generation engine.Operating across three distinct brands—Rentokil (Pest Control), Initial (Hygiene), and Ambius (Indoor Plants)—you will be responsible for ensuring our high-intent lead generation is efficient, scalable, and perfectly paced against monthly budgets.

### Key Responsibilities

### **1\. Mastery of Google Paid Search** 

-   **Precision Pacing:** Manage significant monthly budgets across three brands, ensuring spend is distributed effectively throughout the month to avoid "dark time" and maximize lead flow during peak business hours.
-   **Continuous Optimization:** Lead daily hands-on optimization, including bid management (transitioning to/from automated bidding strategies), negative keyword auditing, and quality score improvements.
-   **Performance Max & Beyond:** Strategically deploy and refine PMax, Local Services Ads, and traditional Search campaigns to capture both B2B and B2C demand.
-   **A/B Testing:** Conduct rigorous ad copy and extension testing to drive industry-leading Click-Through Rates (CTR) and competitive Cost Per Acquisition (CPA) results.

### 2\. Paid Social & Multi-Channel Support

-   **Meta Advertising:** Execute supporting campaigns on Facebook and Instagram to maintain brand presence and retarget high-intent website visitors.
-   **SEO & Paid Synergy:** Work closely with the SEO team to identify high-performing paid keywords for organic prioritization and use paid search to "defend" brand territory.
-   **Website & CRO:** Act as a key stakeholder for the website, providing data-backed recommendations for landing page optimizations and lead-form improvements to lower our Cost Per Lead (CPL).

### 3\. Reporting & Strategy

-   Provide weekly pacing updates and monthly performance deep-dives for each brand.
-   Translate complex search data into business insights for non-technical stakeholders across the three business units.

### Required Experience & Skills

-   **5 years in a Performance Marketing** or Paid Media role, with a clear specialization in Google Ads.
-   **Expert Technical Knowledge:** Deep understanding of Google Ads scripts, automated bidding nuances, attribution tracking implementation and trouble shooting (GTM & GA4).
-   **The "Pacing" Mindset:** Proven track record of managing high-volume budgets without underspending or overshooting targets.
-   **Analytical Rigor:** Proficiency in Excel/Google Sheets for manual data manipulation and performance forecasting. Experience with Data Studio dashboards.
-   **Service Industry Experience:** Understanding B2B buying cycles 

-   **AI Experience:** Creating workflows or developing new ways of working

### About Rentokil Initial

At Rentokil Initial, we are proud to be the global expert in pest, hygiene and indoor plant care. What sets us apart is our people. We are a friendly and supportive team driven by a passion to help protect people, enhance lives and preserve our planet, every day.