# Senior Manager Marketing

**Company:** [OverActive Media](http://jobs.workable.com/companies/jo3hPQCEhqPwUL4zJgtrA8.md)
**Location:** Toronto, Canada
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/6519226b-3ae0-4a44-bf6c-77a641231a23)

## Description

The Senior Manager, Marketing (North America) will lead the strategic and creative direction of our marketing efforts across digital, social, content, partnerships, and live events. This role oversees a multidisciplinary team of Marketing Manager, Graphic Designers, Social Media and Videographers/Editors. The ideal candidate combines strategic brand thinking with hands-on execution, thrives in fast-paced environments, and knows how to translate esports culture into revenue-driving initiatives.

Core Responsibilities or Job Duties include:

**Leadership & Creative Direction**

-   Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers.
-   Foster a high-performance, collaborative creative culture that encourages experimentation and innovation.
-   Provide clear, actionable feedback to elevate design, video, and content output.

**Content Strategy & Brand Execution**

-   Translate brand strategy into compelling creative content across all platforms (YouTube, TikTok, X, Instagram, Twitch).
-   Develop content frameworks, campaign concepts, and storytelling approaches aligned with brand identity.
-   Ensure consistency in tone, visual identity, and messaging across all channels and creative deliverables.
-   Monitor content performance and leverage insights/data to optimize reach, engagement, and growth.

**Marketing Operations & Project Management**

-   Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals.
-   Maintain and update the marketing department budget, ensuring efficient and strategic allocation of resources.
-   Manage cross-functional alignment with esports operations, partnerships, merchandise, and executive leadership.
-   Ensure all brand deliverables satisfy partner/sponsor requirements.

**Live Events & Experiential Marketing**

-   Lead marketing strategy and promotion for tournaments, live activations, meet-and-greets, watch parties, and community events.
-   Oversee on-site creative execution, content capture, and post-event storytelling.
-   Collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.

**Stakeholder Collaboration**

-   Serve as the main creative marketing partner for internal stakeholders including Partnerships, Esports, Merch, and Leadership.
-   Translate business needs into actionable creative briefs and campaigns.
-   Ensure alignment across teams and maintain strong communication throughout project lifecycles.

## Requirements

-   **Experience:** 5+ years in marketing, digital content, or creative leadership—ideally in esports, gaming, entertainment, or youth-focused brands. Proven track record managing creative teams and delivering high-quality, multi-platform content.
-   **Technical Skills:** Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows. Comfortable working with CMS/DAM tools.
-   **Platform & Analytics Expertise:** Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization. Ability to interpret performance data and build data-informed growth strategies using tools like YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
-   **Marketing & Commercial Acumen:** Experience managing budgets, timelines, production workflows, and vendor relationships. Strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
-   **Esports & Gaming Knowledge:** Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
-   **Leadership & Communication:** Excellent project management, cross-functional collaboration, and creative feedback skills. Ability to lead teams in a fast-paced, high-volume creative environment.