# Director of Growth Marketing, EMEA

**Company:** [Activate Talent](http://jobs.workable.com/companies/kHFKsfd3NDgpPnY3GcwgQ2.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/692a96e9-1295-4e77-8736-947a7a778001)

## Description

What You’ll Do  
As Director of Growth Marketing, EMEA, you’ll set the growth vision for the region and lead  
the full-funnel digital strategy across paid, organic, earned, and owned channels. You’ll drive  
customer acquisition, retention, and lifetime value - blending global frameworks with regional  
nuance to deliver measurable, sustainable growth.  
Team Leadership & Cross-Functional Collaboration  
● Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA  
Hub, including Paid Performance Media, Influencers, Social Media, Retention, Affiliates,  
Social Commerce and external freelancers or agencies.  
● Develop the EMEA Hub as a leader of a best in class in-house regional, digital hub.  
● Set clear goals, KPIs, and development plans to foster accountability, creativity, and  
professional growth.  
● Manage roadmap of Growth Teams with clear prioritization, and associated key results  
and initiatives  
● Partner closely with global and EMEA teams across Creative, Brand, Web, Product, and  
Operations to align campaign timelines, priorities, and messaging.  
● Serve as an experienced partner to EMEA leadership - contributing insights and  
recommendations that shape broader business strategy and country growth plans.  
● Build strong relationships with cross-functional peers to ensure end-to-end excellence  
across campaign planning, execution, and measurement.  
● Drive collaboration and communication between performance and creative functions,  
ensuring content, campaigns and landing pages are insight-led and optimized for results.  
● Champion a test-and-learn, data-informed culture within the marketing organization -  
celebrating innovation and continuous improvement.

● Represent the EMEA region in global marketing forums, sharing local learnings and best  
practices to inform global growth strategies.  
Localization & Market-Specific Execution  
● Define and lead Growth Marketing Strategy for each EMEA market in alignment with  
Country Manager  
● Adapt and execute global campaigns with regional nuance - customising messaging,  
creative, and offers for local cultures, languages, and behaviors.  
● Conduct ongoing market analysis to identify emerging trends, seasonal moments, and  
competitive opportunities across priority countries.  
● Partner with local stakeholders and distributors to deliver impactful market activations,  
retail events, and co-branded partnerships.  
● Develop toolkits and playbooks to ensure scalable, consistent execution across multiple  
EMEA markets while maintaining creative flexibility.  
● Collaborate with translation and creative partners to ensure accuracy, tone, and brand  
consistency across localized assets.  
● Identify and capitalize on regional influencer or media moments to drive awareness and  
conversion.  
● Act as a cultural and consumer advocate within the global marketing team - ensuring  
strategies reflect local insight and authenticity.  
Data, Reporting & Forecasting  
● Build and maintain robust performance dashboards to track KPIs across paid, social,  
affiliate, CRM, and retention channels where applicable to allow optimised work.  
● Own regional marketing reporting and present insights during weekly, monthly and  
quarterly business reviews as well as for key moments and promotions, e.g. BFCM. .  
● Partner with Data, Finance, and eCommerce teams to forecast performance, model ROI,  
and inform budget planning.  
● Continuously analyze performance data to identify trends, efficiency gaps, and growth  
opportunities across channels and markets.  
● Implement a disciplined CRO, A/B and multivariate testing framework across creative,  
audience, and landing page variables.  
● Lead post-campaign analysis to evaluate ROI, inform future strategy, and share  
learnings with global and local teams.  
● Champion data-driven decision-making - ensuring performance metrics translate into  
actionable business outcomes.  
● Maintain data integrity and ensure alignment between reporting systems (Shopify, GA4,  
ad platforms, CRM).

Paid Media Strategy & Execution (working with Paid Performance  
Marketing Manager)  
● Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and  
region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance  
Marketing Manager.  
● Define the channel strategy, creative roadmap, and testing frameworks to balance  
efficiency (ROAS, CAC) with long-term growth (LTV).  
● Oversee daily campaign execution, optimization, and reporting to ensure continuous  
performance improvement and data integrity.  
● Own budget allocation and pacing across markets and platforms - ensuring efficient  
spend and alignment with seasonal demand, launches, and promotions.  
● Develop and maintain audience segmentation strategies (prospecting, remarketing,  
loyalty) to improve conversion and retention outcomes.  
● Collaborate with creative and content teams to develop, test, and scale platform-specific  
assets optimized for performance.  
● Manage agency partners and/or internal media buyers, ensuring performance  
accountability, innovation, and best-in-class execution.  
● Evaluate emerging channels and technologies, driving test-and-learn pilots to uncover  
new acquisition opportunities.  
Social, Influencer & Affiliate Growth (Working with Social & Influencer Lead  
& Affiliate team)  
● Oversee the development and lead the EMEA social strategy - spanning organic, paid,  
and influencer activity - designed to grow community, engagement, and conversion.  
● Localize HexClad’s global creative and storytelling for regional audiences, ensuring  
cultural resonance and platform relevance.  
● Partner with the global content team to concept, produce, and deploy creator-led and  
UGC content that drives authentic advocacy.  
● Work with the Influencer Lead to design influencer programs and campaigns across  
macro, micro, and nano tiers to maximize reach and engagement across key markets.  
● Oversee social-led growth initiatives such as giveaways, creator collaborations, product  
drops, and paid partnerships.  
● Monitor platform trends, social listening insights, and audience sentiment to identify new  
opportunities for brand storytelling and engagement.  
● Establish performance benchmarks for organic and paid social - tracking growth,  
engagement rate, traffic, and conversion outcomes.  
● Build and maintain relationships with key creators, agencies, and platform partners to  
secure priority placements and collaborative opportunities.

## Requirements

8–10 years of experience in growth or performance marketing roles within DTC,

consumer goods, or eCommerce or Agency.

● An executioner as well as a leader.

● Proven success scaling brands across multiple EMEA markets.

● Expertise across all digital levers - paid media, CRM, organic and earned social,

affiliates, and retention.

● Strong analytical capabilities with deep understanding of attribution, cohort analysis, and

LTV modeling.

● Experience managing seven-figure budgets with measurable impact on revenue and

profitability.

● Skilled in creative testing, funnel optimization, and cross-functional leadership.

● Strong communication and storytelling abilities - able to bridge data, creativity, and

strategy.

● Fluent in English and German; additional European languages are a plus.

● A genuine love for food, cooking, and the culture that surrounds it.