# Senior Marketing Executive (Global Remit)

**Company:** [IBMC](http://jobs.workable.com/companies/c3DF7rNDzoXfKwb66Rh2C7.md)
**Location:** Esplugues de Llobregat, Spain
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/6d05602a-dfb8-4749-8444-d3427a6cfae8)

## Description

**IBMC** is assisting a high-growth global FinTech leader headquartered in **Bali** to find a world-class marketing talent. Operating across North America, Europe, the Middle East, and Asia-Pacific, our client delivers next-generation financial services, spanning digital payments, embedded finance, and wealth management. With a vision to make financial services borderless, we are building a world-class team to impact millions of users across five continents.

We are looking for a **Senior Marketing Executive** with a proven track record in international markets to lead global campaigns from our Bali headquarters. You will own the development of cross-border strategies, localization frameworks, and brand narratives that resonate across diverse cultures and complex regulatory environments. This is a high-impact role for a leader who thrives on complexity, data-driven performance, and global storytelling.  

**Key Responsibilities**

-   **Global Strategy Ownership:** Develop and own the global marketing strategy, ensuring consistent brand positioning across APAC, EMEA, North America, and LATAM.
-   **Multi-Market Campaigns:** Plan and execute integrated campaigns across paid, owned, and earned channels, adapting messaging and creative to regional cultural nuances.
-   **Go-To-Market (GTM):** Lead GTM strategies for new country and product launches, collaborating with Product, Legal, and Compliance teams globally.
-   **Localization Frameworks:** Build systems that preserve brand integrity while enabling culturally relevant market-specific execution.
-   **Performance Excellence:** Oversee global performance marketing (Google Ads, Meta, LinkedIn) with accountability for CAC, LTV, and ROAS across regions.
-   **Authority Building:** Drive international content marketing, SEO/GEO strategy, and thought leadership to establish authority in global FinTech markets.
-   **Regulatory Compliance:** Ensure all activity complies with regional financial advertising standards (FCA, SEC, MAS, OJK, GDPR, etc.).
-   **Mentorship:** Develop junior marketing team members and foster a globally-minded, high-performance culture.

## Requirements

-   **Experience:** Minimum **6+ years** in marketing, with at least **3 years specifically in global/international roles** within FinTech, Payments, or Banking.
-   **Track Record:** Proven ability to launch and scale campaigns across multiple international markets simultaneously.
-   **FinTech Domain Knowledge:** Deep understanding of payments, cross-border transfers, digital wallets, or lending technology and their respective regulatory nuances.
-   **Technical Proficiency:** Expert in performance platforms (Google Ads, Meta, LinkedIn) and analytics tools (GA4, Mixpanel, Salesforce, Tableau).
-   **Communication:** Exceptional **English** skills (written/verbal). Proficiency in Mandarin, Arabic, Spanish, or French is a significant advantage.
-   **Global Mindset:** Proven ability to work across time zones, cultures, and distributed international teams.
-   **Education:** Bachelor’s degree in Marketing, International Business, or Finance. An MBA is a strong advantage.
-   **Relocation: Willing to relocate to Bali, Indonesia**

## Benefits

-   **Incentives:** Equity options and performance-based bonuses.
-   **Global Remit:** Lead international markets from a stunning Bali HQ.
-   **Health:** Comprehensive international health insurance.
-   **Career Path:** Fast-track growth into global leadership positions.
-   **Development:** Learning budget and access to global FinTech events.
-   **Lifestyle:** Hybrid work flexibility and the best of the Bali lifestyle.