# Head of Digital Growth

**Company:** [Activate Talent](http://jobs.workable.com/companies/kHFKsfd3NDgpPnY3GcwgQ2.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** AT1E

[Apply for this job](http://jobs.workable.com/view/6d241e55-f3f1-4d06-9d1c-7ebd44598d3b)

## Description

We’re looking for a **Head of Digital Growth** to own and scale online revenue across all digital channels. This role sits at the center of acquisition, retention, and conversion—building a cohesive, full-funnel growth engine that drives measurable impact.

This is a **hands-on leadership role**, not just strategy. You’ll be expected to actively execute, test, and optimize across channels while identifying the highest-leverage opportunities for growth.

### **What You’ll Do**

### **Own Growth Strategy & Execution**

-   Develop and execute full-funnel growth strategies across paid, organic, and lifecycle channels
-   Identify and prioritize high-impact opportunities across the customer journey
-   Build and manage an experimentation roadmap focused on revenue growth
-   Continuously test, iterate, and scale winning initiatives

### **Channel Ownership**

-   Own performance across paid media, email/SMS lifecycle, and onsite conversion
-   Ensure strong alignment between acquisition, conversion, and retention efforts
-   Optimize performance across the entire customer lifecycle

### **Data & Performance**

-   Track and analyze key growth metrics: **CAC, LTV, ROAS, CVR**
-   Build dashboards and reporting frameworks to monitor performance
-   Translate data into actionable insights and experiments

### **Collaboration & Execution**

-   Partner closely with teams across email, ecommerce, and creative
-   Support hands-on execution across growth initiatives when needed
-   Help build and guide the growth function as the team scales

### **What Success Looks Like**

-   Scalable, repeatable growth across acquisition and retention channels
-   Improved **CAC efficiency** and stronger **LTV**
-   Healthier unit economics across the funnel
-   A clear and consistent experimentation roadmap
-   Strong alignment across performance marketing, lifecycle, and CRO

## Requirements

-   Proven track record driving growth for **ecommerce or DTC brands**
-   Deep understanding of:

-   Paid acquisition
-   Lifecycle/retention marketing
-   Conversion rate optimization (CRO)

-   Highly data-driven with strong analytical thinking
-   Comfortable owning experiments end-to-end
-   Hands-on operator mindset (not strategy-only)

### **Nice to Have**

-   Experience leading or mentoring cross-functional growth teams
-   Background scaling brands in competitive ecommerce categories
-   Familiarity with creative strategy and performance-driven testing
-   Experience with attribution models and testing frameworks

### **Tools & Tech Stack**

-   **Paid Media:** Meta Ads, Google Ads, TikTok Ads
-   **Ecommerce:** Shopify (or similar platforms)
-   **Analytics:** Google Analytics, attribution tools, performance dashboards