# Performance Marketing Lead

**Company:** [AutoRentals.com](http://jobs.workable.com/companies/mcRXLpKNYMSnhnkcPPB21a.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/752d5329-fa4b-409b-a2fe-17bdc99b68c9)

## Description

We are seeking a **Performance Marketing Lead** who thrives at the intersection of **hands-on execution and strategic ownership**. This role is for a builder, with entrepreneurial spirit, someone who can **write the copy, launch campaigns, analyze performance, and hold partners accountable** across the full paid and social ecosystem.

This role owns **all performance-driven marketing**, including **paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email**, while **overseeing external agencies** and **leading a small internal team.**

This role is accountable for **results, efficiency, and scalable growth**.

**Hands-On Execution (Core Expectation)**

-   Write, test, and optimize **high-converting copy and creative direction** for:

-   Paid and organic social media
-   Paid and lifecycle email campaigns
-   Display, retargeting, and OTT/CTV ads

-   Build, launch, and optimize campaigns directly across:

-   Social media platforms
-   Email marketing platforms

-   Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
-   Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

**Social Media Marketing Ownership (Paid + Organic)**

-   Own **end-to-end social media marketing strategy**, including:

-   Paid social performance
-   Organic social content strategy and publishing
-   Channel growth, engagement, and brand consistency

-   Ensure social content supports acquisition, retargeting, and lifecycle efforts
-   Align social storytelling with performance goals and campaign calendars

**Paid Media, OTT & Channel Ownership**

-   Own day-to-day performance across:

-   **Paid Social**
-   **OTT / CTV advertising**

-   Define channel strategy, testing roadmaps, and budget allocation
-   Partner with analytics and leadership to assess incrementality and efficiency  
      
    

**Oversee Agency Performance**

-   **SEM / PPC** (Google Ads, Bing)

**Agency & Vendor Oversight**

-   Serve as the **primary owner** of all paid media agencies:

-   Set strategy, goals, and performance expectations
-   Review campaigns, creative, and performance weekly
-   Push agencies beyond reporting into **active optimization and testing**

-   Ensure agency work complements—not replaces—internal execution
-   Recommend when to scale, pause, or reallocate spend across channels

**Internal Team Leadership & Partner Oversight**

-   Lead and mentor **a lean internal marketing team**
-   Marketing Mentorship for affiliate, widget, and ad-based partnerships:

-   Performance tracking
-   Optimization opportunities

-   Messaging alignment
-   Display & Re-targeting

-   Create clarity around ownership between internal resources, agencies, and partners
-   Establish lightweight processes that scale without adding friction

**Performance, Reporting & Optimization**

-   Own performance KPIs, including:

-   ROAS, CAC, CPA, LTV
-   Conversion rates across the funnel
-   Incrementality by channel

-   Translate insights into **clear actions and recommendations**
-   Deliver concise, executive-ready performance updates

**What Success Looks Like (First 6–12 Months)**

-   Paid and social channels show **measurable efficiency and scale**
-   Social media functions as both a **brand and performance engine**
-   OTT/CTV delivers clear, measurable value within the media mix
-   Agencies and partners are accountable and high-performing
-   Affiliate and widget programs are optimized and contributing incremental revenue
-   Leadership has confidence in channel performance and growth strategy

## Requirements

**Required**

-   5+ years in **performance or growth marketing lead or equivalent**
-   Proven experience **writing and optimizing conversion-focused copy** for paid media and email
-   Hands-on experience with:

-   Paid and organic social media
-   Email marketing platforms - Klaviyo Preferred

-   Strong working knowledge of SEM/PPC and OTT/CTV
-   Experience managing agencies and small, high-impact teams
-   Data-driven mindset with strong analytical instincts

**Preferred**

-   Experience in **travel, e-commerce, marketplaces, or high-intent consumer products**
-   Familiarity with affiliate marketing, widgets, and partner-driven acquisition
-   Experience with CRO, landing-page optimization, and attribution models

**Why This Role Matters**

This is not a coordination role—it is an **ownership role**.

You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.

**Growth Path**

-   Performance Marketing Lead → **Director of Performance Marketing**
-   Expanded ownership across lifecycle, attribution, and growth strategy

## Benefits

Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!