# Senior Director of Marketing

**Company:** [JoVE](http://jobs.workable.com/companies/g48ZEXVwaRT6xyPXdsbFX3.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/75df5e1e-13e9-402c-82c2-ffb467e13ed5)

## Description

We’re seeking a results-oriented **Senior Director of Marketing** to lead global marketing and brand strategies for JoVE’s education and science research solutions. The ideal candidate will set the strategic vision, proactively develop and oversee the execution of data-driven programs to drive demand, accelerate revenue growth, and deepen brand engagement across educators, researchers, and librarians worldwide.

Responsibilities:

-   Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption.
-   Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs.
-   Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership.
-   Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research.
-   Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads.
-   Establish clear KPIs, and conversion metrics; monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates.

## Requirements

-   A Bachelor's degree.
-   10+ years of experience in marketing. Experience in EdTech, academic publishing or SaaS is preferred.
-   7+ years of management experience, successfully leading high-performing teams in a global environment.
-   Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads, convert them into engaged users (e.g., trials, demos, or similar engagement actions), and drive revenue growth.
-   Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership.
-   Experience with Hubspot and Salesforce is required.
-   Excellent English communication skills.
-   Results-driven, proactive, and thrives in a fast paced environment.

## Benefits

-   A competitive compensation package.
-   You will make a direct impact in accelerating science research and education.
-   Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
-   Our strong promotion from within culture draws a clear path to advance your career with us.