# Digital Marketing Manager (IT Consulting)

**Company:** [D2B](https://jobs.workable.com/companies/dcaVtKQqXr9FwBNppNCBH9.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** RecOps

[Apply for this job](https://jobs.workable.com/view/76a2ebc4-3cfb-493e-85d0-b91c44727e96)

## Description

Position: Digital Marketing Manager[](https://www.blueskyitconsulting.com.au/)

Salary: 2,000-$2,200 AUD/month

Working Hours & Conditions: Australian business hours 

Holidays : To follow

**ABOUT THE COMPANY:** 

The client is a regional Australian MSP (Managed Service Provider) based in Coffs Harbour on the NSW (New South Wales) Mid North Coast, founded in 2013. The organization provides end-to-end technology solutions, including managed IT infrastructure, cloud migration, cyber security, telephony/telecommunications, and data cabling. 

**ROLE OVERVIEW:**

The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia.

**RESPONSIBILITIES:**

**Audit & Strategy**

-   Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise
-   Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets
-   Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly

**Content, Website & SEO**

-   Refresh the website's content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients
-   Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile
-   Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high
-   Edit simple videos and graphics to support content and social channels

**LinkedIn, Social & Campaigns**

-   Build and run the LinkedIn presence for the company and its people, with a regular content calendar
-   Plan and run email and campaign activity to nurture leads and promote services
-   Test paid or local campaigns when they make sense, such as search or local advertising.  
    

**Reporting & Client Offering**

-   Track traffic, leads, and campaign results, and report simply to the Director
-   Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added
-   service

## Requirements

**Non-negotiable**

-   Proven experience in digital marketing, ideally for B2B, professional services or IT, with both strategy and hands-on execution
-   Strong SEO knowledge, including content and technical basics, and awareness of AI and answer-engine search
-   Excellent written English, able to write clear, credible content for business buyers  
    Experience managing LinkedIn for a business and building a content calendar
-   Comfortable editing website content (for example in a CMS or website builder) and using AI tools to work faster
-   Able to audit, prioritise and work independently with limited direction

**Strong Plus**

-   Experience marketing managed IT, cyber security, cloud or telecommunications services
-   Experience with simple video editing (for example CapCut) and design tools (for example Canva)
-   Experience with analytics and reporting tools, and with CRM and email marketing platforms
-   Experience building marketing reports for clients
-   Experience with local and regional marketing in Australia