# Inbound Marketing Manager (B2B Pipeline & Demand Generation)

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote
**Department:** Candidate Sourcing

[Apply for this job](http://jobs.workable.com/view/792ea8e7-e314-47b1-9052-5029c612cd3d)

## Description

### **Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.

This is not a traditional content role.

Your job is simple:

**Turn content → conversations → pipeline.**

You will:

-   Create high-performing LinkedIn content
-   Convert engagement into real conversations
-   Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.

### **What You’ll Own**

### **Content-Driven Lead Generation (Primary Focus)**

-   Create high-performing LinkedIn content, including:

-   Posts
-   Hooks
-   Carousels

-   Identify content angles that attract high-intent B2B buyers
-   Test and optimize content based on performance

### **Content → Conversation → Pipeline**

-   Turn engagement into real conversations through:

-   Likes
-   Comments
-   Profile views

-   Initiate natural, non-salesy DMs
-   Qualify prospects and move them into the pipeline

### **Audience Engagement & Lead Nurturing**

-   Engage daily through comments and DMs
-   Build relationships, not just send messages
-   Follow up consistently with value-driven interactions

### **Funnel & Conversion Optimization**

-   Build simple inbound funnels:

-   Content → Engagement → Conversation → Call

-   Improve conversion rates at every stage
-   Create:

-   Lead magnets
-   Nurture flows

### **Supporting Sales (Nice-to-Have)**

-   Share insights with the founder on:

-   Messaging
-   Objections
-   Audience behavior

-   Help improve conversion quality

### **What Makes You a Strong Fit**

-   You know how to turn content into pipeline, not just likes
-   You’ve personally generated:

-   Leads
-   Conversations
-   Booked calls

-   You think in funnels and systems, not just posting
-   You’re both:

-   Creative with content
-   Analytical with performance

-   You take ownership of outcomes

### **Requirements**

### **Must-Have**

-   2+ years of experience in:

-   B2B inbound marketing
-   Content-led growth

-   Strong experience with LinkedIn content
-   Proven ability to:

-   Generate inbound leads
-   Drive conversations

-   Excellent copywriting skills
-   Understanding of B2B sales cycles (2–3 months)

### **Nice to Have**

-   Experience building personal brands
-   Familiarity with tools such as:

-   HubSpot
-   Apollo

-   Experience with:

-   Lead magnets
-   Content funnels

-   Exposure to SaaS or B2B services

### **What a Typical Day Looks Like**

-   Write and publish LinkedIn content
-   Engage with the audience through comments and DMs
-   Start conversations with high-intent prospects
-   Follow up and nurture leads
-   Track performance and optimize content
-   Collaborate with the founder on pipeline quality

**In short:** You turn attention into conversations—and conversations into revenue pipeline.

### **Key Metrics (KPIs)**

-   Number of inbound conversations generated
-   Qualified leads added to the pipeline
-   Conversion rates:

-   Content → Conversation
-   Conversation → Call

-   Engagement quality (not vanity metrics)
-   Consistency of content output

### **Why This Role Stands Out**

-   Direct impact on revenue, not just marketing metrics
-   High ownership over inbound pipeline generation
-   Work directly with the founder in a fast feedback environment
-   No corporate layers or slow approval processes
-   Opportunity to grow into:

-   Head of Growth
-   Demand Generation Lead

### **Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **Apply Now**

If you’ve successfully generated pipeline from content and understand how to turn audience → relationships → revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.