# Part-Time Digital Marketing Specialist

**Company:** [D2B](https://jobs.workable.com/companies/dcaVtKQqXr9FwBNppNCBH9.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Part-time

[Apply for this job](https://jobs.workable.com/view/79f1e8d9-e531-4b31-a8d3-f0bd9130277f)

## Description

**Position :** Digital Marketing Specialist  
**Salary :** Up to **$2,400 NZD per month  
Working Hours & Conditions :** Part-Time, aligned with New Zealand business hours**Work Arrangement :** Remote  
  
**ABOUT THE COMPANY:  
  
**An innovative B2B SaaS platform serving the Allied Health clinic sector. By integrating directly with leading Patient Management Systems, their software provides branded, web-based patient intake forms and dedicated check-in kiosk solutions that streamline clinical operations and enhance the patient journey. Backed by an established strategic roadmap and marketing leadership, the organization is scaling its multi-channel footprint and market reach.

**ROLE OVERVIEW:  
  
**Working directly alongside the Marketing Growth Lead, the **Marketing Specialist** acts as the core tactical execution engine for the brand. This role bridges high-level strategy and day-to-day operations by managing content output, web pages, email nurture sequences, and multi-channel campaigns. It is designed for an autonomous, execution-focused professional who excels at turning strategic roadmaps into measurable pipeline momentum in a fully remote setup.

**RESPONSIBILITIES:  
**

-   **Content Production:** Write, edit, and publish blog posts, resources, and case studies that speak to Allied Health clinic owners and practice managers. Manage the content calendar and maintain a consistent publishing cadence. 
-   **Website & Landing Pages:** Build and update pages in Webflow — including landing pages, feature pages, and conversion-focused content — to support campaigns and improve the buyer journey. 
-   **Email Marketing:** Set up and execute email campaigns including nurture sequences, onboarding flows, and re-engagement campaigns using our email marketing platform. 
-   **Campaign Execution:** Deploy and monitor marketing campaigns across B2B channels, including paid acquisition when required. 
-   **Social Media:** Maintain a consistent, high-quality presence across relevant social platforms. Plan, create, and schedule posts that build awareness and drive traffic. 
-   **Review & Reputation Campaigns:** Drive customer review campaigns to build social proof on relevant platforms. 
-   **Performance Tracking:** Monitor campaign and channel performance, pull basic reporting, and flag what's working and what isn't. You don't need to be a data analyst, but you should be comfortable reading dashboards and reporting on key metrics. 
-   **Momentum Building:** Proactively identifying the next steps needed to keep our growth roadmap on track.

## Requirements

### What We're Looking For

-   **Execution Focus:** You love the "doing" part of marketing and take pride in seeing a plan come to life.
-   **Eye for design:** Good instincts for layout, imagery, and visual consistency. You can create professional-looking assets without needing a designer for every task.
-   **Self-Starters:** You are proactive and comfortable working independently within a defined strategy.
-   **Reliability:** You are a consistent "engine" who can be counted on to deliver high-quality work.
-   Comfortable with marketing tools like **Slack, Webflow, G2, Gartner, Plausible Analytics, Google ecosystem**
-   **B2B Experience:** Ideally some marketing experience in the B2B SaaS landscape.  
    

### Highly Desirable

-   Direct background or familiarity with the Allied Health, healthcare, or clinic management software industry.
-   Tech-forward mindset with an appetite for adopting modern AI tools to augment workflows, accelerate output, and maintain high operational leverage.
-   Prior experience managing multi-channel paid acquisition campaigns.