# Director Creatives & Brands

**Company:** [iGATE Technology](https://jobs.workable.com/companies/vygVYeCNj3Av6qqVah1EV8.md)
**Location:** Islamabad, Pakistan
**Workplace:** on site
**Department:** CEO Office

[Apply for this job](https://jobs.workable.com/view/7a9852d2-fcae-46d9-a3c3-37e8ef9561fa)

## Description

**Company:** RDX Sports  
**Location:** Islamabad, Pakistan — Onsite  
**Employment Type:** Full-Time

**Key Responsibilities**

-   Lead global brand strategy, marketing, creative direction, e-commerce growth, and Shopify development across international markets.
-   Oversee creative, content, paid media, organic marketing, social media, and performance marketing teams.
-   Develop brand positioning, integrated campaigns, and marketing strategies aligned with business growth objectives.
-   Lead creative campaigns, product storytelling, photography, videography, and digital content production.
-   Manage paid advertising across Meta, Google, YouTube, and other relevant platforms, ensuring measurable ROI.
-   Oversee organic marketing, social media, influencer collaborations, content planning, and community engagement.
-   Lead the Shopify e-commerce and software development function, including website optimisation, integrations, technical roadmaps, and user experience.
-   Align Shopify development priorities with commercial objectives, marketing initiatives, and customer experience.
-   Drive e-commerce growth through conversion rate optimisation, product merchandising, customer acquisition, and retention strategies.
-   Collaborate with sales, product, and operations teams on product launches, go-to-market strategies, and international expansion.
-   Manage marketing and technology budgets, KPIs, performance reporting, and strategic recommendations to executive leadership.
-   Recruit, develop, and lead multidisciplinary teams, establishing clear responsibilities, workflows, and accountability.
-   Identify opportunities for AI-enabled marketing, automation, digital transformation, and operational efficiency.

## Requirements

**Qualifications & Requirements**

-   Bachelor's or master's degree in Marketing, Business Administration, E-Commerce, Digital Business, or a related field.
-   **Foreign education from a reputable international university is mandatory.**
-   12–15+ years of progressive experience in brand management, integrated marketing, digital commerce, or related functions.
-   Minimum 5 years of senior leadership experience managing multidisciplinary teams and strategic business functions.
-   Proven experience with internationally recognised brands, global product-based companies, consumer brands, or international e-commerce businesses.
-   Demonstrated experience leading creative, content, paid media, organic marketing, and performance marketing functions.
-   Experience overseeing Shopify-based e-commerce operations and software development teams.
-   Strong understanding of international markets, global brand positioning, e-commerce strategy, conversion optimisation, and digital analytics.
-   Proven ability to connect brand strategy, marketing performance, technology, and commercial growth.
-   Experience managing budgets, senior stakeholders, external agencies, and cross-functional teams.
-   Experience in sports, fitness, apparel, consumer products, DTC, or international retail brands is highly preferred.
-   **Must be available to work onsite in Islamabad, Pakistan.**

## Benefits

⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more