# Marketing lead (Digital & Offline marketing)

**Company:** [Talent-360.me](http://jobs.workable.com/companies/4ip6FvKjJUwybEPsrTnCar.md)
**Location:** cairo, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/7d877677-52cc-49ec-b707-e1020a19e095)

## Description

We are looking for an experienced and results-driven Marketing Lead to take full ownership of the marketing function and drive the strategy, execution, and performance that support business growth.

The ideal candidate is a hands-on marketing professional with strong expertise in performance marketing, SEO, paid media, and data-driven decision-making.

Key Responsibilities

\* Develop and execute the overall marketing strategy in alignment with business objectives.

\* Own and optimize SEO and Google Ads performance to drive growth and maximize ROI.

\* Lead content direction and brand positioning across relevant marketing channels.

\* Manage and oversee the external marketing agency, ensuring high-quality and effective deliverables.

\* Evaluate and challenge agency outputs based on performance, quality, and business objectives.

\* Analyze marketing data and translate insights into clear, actionable recommendations.

\* Forecast, plan, and continuously optimize marketing performance and key KPIs.

\* Identify opportunities to improve campaign effectiveness, lead generation, and overall marketing performance.

\* Take end-to-end ownership of marketing activities, from strategy and planning through execution and optimization.

## Requirements

\* Proven experience in Performance Marketing, with strong expertise in SEO and Paid Media.

\* Demonstrated experience in developing and executing end-to-end marketing strategies.

\* Strong analytical and data-driven mindset with the ability to turn data into actionable business insights.

\* Experience managing, evaluating, or working closely with external marketing agencies.

\* Strong understanding of digital marketing channels, performance metrics, and campaign optimization.

\* Excellent strategic thinking, problem-solving, and decision-making skills.

\* Strong communication and stakeholder management skills.

\* High level of ownership, accountability, and results orientation.

\* Ability to work independently and manage multiple priorities in a fast-paced environment.

## Benefits

\* Competitive Salary

\* Medical Insurance

\* Social Insurance