# Head of Marketing & Communications (F/M/D)

**Company:** [Animore](http://jobs.workable.com/companies/tSaLZx2jAc18bDq1VV8Pah.md)
**Location:** Munich, Germany
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/85d68836-4566-421a-8722-ab33c8377375)

## Description

###   
The Opportunity

As the Head of Marketing & Communications, you will be responsible for shaping and driving the company’s brand identity. You will own all PR and marketing communications across internal and external channels.

You will build and lead a marketing and communications function from the ground up, establish global standards of excellence, and ensure strategic alignment with the company’s long-term vision.

### Your Responsibilities

-   Define and execute a comprehensive 12-month marketing and PR roadmap aligned with the 2-year business strategy
-   Build, mentor, and lead a high-performing marketing and communications team, including hiring strategy and capability development
-   Oversee all external PR and internal communications to ensure a consistent and strong brand voice across all channels
-   Act as a strategic advisor to the CEO and Board on market sentiment, competitor activity, and brand positioning
-   Manage the marketing budget with a focus on efficiency, CAC/LTV, and ROI optimization
-   Navigate high-stakes ambiguity such as brand pivots and expansion into new global markets while maintaining brand integrity

## Requirements

-   Extensive industry experience (typically 10+ years) in Marketing, Brand, or PR, with a proven track record in leadership roles.
-   Expertise in multi-touch attribution, complex budget allocation, and marketing tech stacks (CRM, CMS).
-   Exceptional leadership skills with experience mentoring mid-level managers and building consensus across silos.
-   Strong strategic thinking ability to translate a 5-year vision into executable roadmaps.
-   Mastery of brand voice and a deep understanding of global market sentiment and cultural nuance.
-   Proven ability to solve "impossible" brand perception issues and lead category creation.

## Benefits

-   Competitive compensation package
-   Various employee subsidies and perks, including public transportation and Wellpass
-   Work with a world-class team in a flat hierarchy, with direct collaboration alongside the founders and engineering team
-   Fast growth potential in a rapidly evolving company and industry
-   International office environment with English as the official working language

### Recruiting Process

Your recruiting partner for this role is Madhulika (she/her). You can expect a screening call and up to 4 rounds of interviews including an onsite visit to our office in Munich to meet with the team.

We hire across backgrounds, identities, and experiences, and we are committed to a workplace where everyone belongs. Discrimination has no place here.

If you need any accommodations during the recruiting process, just reach out to your recruiting partner.