# Marketing Automation Specialist

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/8b6b0fe8-44fc-4b17-bd9f-b1de08a1f04c)

## Description

### **🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **📈 About the Role**

At Pavago, one of our clients is hiring a **Marketing Automation Specialist** to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency.

This is a hands-on execution role focused on:

-   email automation
-   nurture workflows
-   lead scoring
-   CRM automation
-   campaign performance
-   marketing and sales alignment

You’ll work across platforms such as:

-   HubSpot
-   Marketo
-   Pardot
-   ActiveCampaign
-   Klaviyo

This is not a passive campaign coordination role.

You’ll actively design, build, test, and optimize automation systems that directly impact:

-   MQL generation
-   lead conversion
-   sales pipeline
-   revenue attribution

If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit.

### **🔥 What You’ll Own**

### **Marketing Automation & Workflow Development**

-   Build and optimize:

-   nurture sequences
-   drip campaigns
-   triggered workflows
-   lifecycle automations

-   Design scalable automation systems across marketing funnels
-   Test workflow logic, triggers, conditions, and automation paths
-   Improve lead flow and automation efficiency across campaigns

### **Email Marketing & Campaign Execution**

-   Create, test, and deploy campaigns using:

-   HubSpot
-   Marketo
-   Pardot
-   ActiveCampaign
-   Klaviyo

-   Execute A/B tests on:

-   subject lines
-   email copy
-   CTAs
-   send timing

-   Ensure campaigns remain:

-   responsive
-   accessible
-   on-brand
-   conversion-focused

### **CRM & Sales Alignment**

-   Integrate automation systems with:

-   Salesforce
-   HubSpot CRM
-   Zoho CRM

-   Ensure accurate:

-   lead routing
-   lead assignment
-   sales handoff workflows

-   Improve alignment between marketing and sales teams
-   Track attribution from:

-   engagement → MQL → opportunity → revenue

### **Data Management & Segmentation**

-   Maintain clean and organized marketing databases
-   Segment audiences based on:

-   persona
-   behavior
-   geography
-   engagement
-   industry

-   Ensure compliance with:

-   GDPR
-   CAN-SPAM
-   CCPA

-   Audit and improve CRM data quality continuously

### **Analytics & Reporting**

-   Monitor and optimize:

-   open rates
-   CTR
-   conversions
-   MQL performance
-   revenue attribution

-   Build dashboards and reports using:

-   HubSpot
-   Marketo
-   Power BI
-   Tableau

-   Provide actionable insights and optimization recommendations

### **Continuous Improvement & Optimization**

-   Identify automation gaps and process inefficiencies
-   Recommend improvements to:

-   lead nurturing
-   campaign performance
-   database health
-   workflow scalability

-   Stay updated on:

-   automation tools
-   email marketing best practices
-   deliverability standards
-   CRM updates

### **📊 What Success Looks Like**

-   Higher email engagement and conversion rates
-   Improved MQL-to-opportunity conversion
-   Cleaner, more organized CRM and lead databases
-   Smooth lead routing and automation execution
-   Clear attribution between campaigns and revenue
-   Reduced manual marketing operations work

### **🧠 What Makes You a Strong Fit**

-   Strong systems and process-oriented mindset
-   Comfortable building automation workflows independently
-   Analytical and highly detail-oriented
-   Strong understanding of lead lifecycle management
-   Able to balance technical execution with marketing goals
-   Proactive in identifying optimization opportunities
-   Comfortable managing multiple workflows and campaigns simultaneously

### **✅ Must-Have Requirements**

### **Experience**

-   2+ years of hands-on experience with:

-   HubSpot
-   Marketo
-   Pardot
-   ActiveCampaign
-   Klaviyo
-   or similar marketing automation platforms

-   Experience building:

-   workflows
-   lead scoring systems
-   nurture sequences
-   automated campaigns

### **Technical Skills**

-   Strong understanding of:

-   CRM systems
-   marketing funnels
-   lead attribution
-   automation logic

-   Strong Excel or Google Sheets proficiency
-   Understanding of:

-   email compliance
-   data privacy regulations
-   deliverability best practices

### **Communication & Execution**

-   Excellent organizational and problem-solving skills
-   Strong written English communication
-   Comfortable working independently in remote environments
-   Ability to manage multiple campaigns and workflows simultaneously

### **⭐ Nice to Have**

-   HubSpot, Marketo, or Pardot certifications
-   Experience with:

-   API integrations
-   Zapier
-   webhook automations
-   multi-touch attribution models

-   Background in:

-   SaaS
-   B2B services
-   e-commerce

-   Experience with:

-   Power BI
-   Tableau
-   advanced reporting systems

### **🛠️ Tools & Platforms**

-   HubSpot
-   Marketo
-   Pardot
-   ActiveCampaign
-   Klaviyo
-   Salesforce
-   HubSpot CRM
-   Zoho CRM
-   Excel / Google Sheets
-   Power BI / Tableau
-   Zapier & automation tools

### **📅 What a Typical Day Looks Like**

-   Build and optimize automation workflows
-   Launch and test email campaigns
-   Monitor campaign engagement and lead flow
-   Review lead scoring and segmentation logic
-   Improve CRM cleanliness and lead routing
-   Analyze campaign performance and reporting
-   Collaborate with marketing and sales teams on optimization opportunities

**In short:**  
You build and optimize automated marketing systems that improve lead conversion, operational efficiency, and revenue growth.

### **📈 Key Metrics for Success (KPIs)**

-   Email open rates and CTR performance
-   MQL-to-opportunity conversion rates
-   Campaign-driven pipeline and revenue attribution
-   CRM data accuracy and segmentation quality
-   Workflow reliability and automation efficiency
-   Reduced manual marketing operations work

### **🌟 Why This Role Stands Out**

-   Direct ownership of marketing automation systems
-   Strong impact on pipeline growth and revenue
-   Opportunity to optimize full-funnel marketing workflows
-   Work at the intersection of:

-   marketing
-   automation
-   CRM systems
-   data operations

-   High-autonomy remote role with measurable impact
-   Opportunity to grow into:

-   Marketing Operations Manager
-   Revenue Operations Specialist
-   CRM Automation Lead
-   Lifecycle Marketing Manager

### **🧪 Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Practical Automation Assessment
-   Client Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   love building automation workflows
-   enjoy optimizing CRM and lead systems
-   think in funnels, attribution, and conversion
-   want direct impact on marketing efficiency and revenue growth

this is a strong opportunity to build and scale high-performing marketing automation systems.