# VP, Demand Generation

**Company:** [Leena AI](https://jobs.workable.com/companies/hvo58hA39BN2Tn4dras2fs.md)
**Location:** New York, United States
**Workplace:** on site
**Employment type:** Full-time
**Department:** Leena AI (US)

[Apply for this job](https://jobs.workable.com/view/8b8d474f-bf5d-4c39-9776-3fab26e88605)

## Description

**What you own**

-   **Pipeline Model & Budget** Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.
-   **Paid Media** LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.
-   **ABM Campaigns** Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.
-   **Content & Inbound** Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
-   **Field Marketing** Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.
-   **Marketing Operations** Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.
-   **Martech & Lead-Gen Stack** Own the full tech stack required to generate, capture, enrich, and route demand.
-   **Marketing Analytics** Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build the reporting that tells the truth and use it to make every budget decision. If a dashboard doesn't exist, build it.
-   **Team** Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.

## Requirements

**What we're looking for**

-   **Pipeline track record :** You've personally owned a demand number and hit it, at scale, with real budget behind it.
-   **8–12 years in demand gen / growth** Senior demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies — ideally enterprise. You've run multi-channel paid, owned a martech stack, and managed a meaningful budget end-to-end.
-   **People leader** 3+ years managing marketers and operators directly. You hire well, develop fast, and can build a function from zero.
-   **Analytically rigorous** You live in CAC, payback, attribution, and conversion by stage and source. You build models from scratch, interrogate data, and reallocate spend based on evidence.
-   **ABM experience** You've run account-based programs at enterprise scale — tiered account lists, multi-channel orchestration, account-level measurement.
-   **AI builder, not just AI user** You build with LLMs and AI tools — enrichment automations, programmatic content, attribution dashboards, campaign-ops scripts. You go from "we need this" to a working prototype without filing an engineering ticket. You hold your team to the same standard.
-   **Peer-level operator** You can sit across from a VP of Sales or Biz Ops, push back where needed, and drive alignment through clarity and results.
-   **Builder mentality** You don't wait for a playbook. You see a gap, build the solution, ship it. Speed over polish.