# eCommerce Director

**Company:** [Retrofête](http://jobs.workable.com/companies/kX5fHZmQd3xbdaaVtQkb8L.md)
**Location:** New York, United States
**Workplace:** on site
**Employment type:** Full-time
**Department:** eCommerce

[Apply for this job](http://jobs.workable.com/view/8e3b1b90-29e1-47d0-9773-3e96d7c5c410)

## Description

**Overview**

The Director of eCommerce is responsible for the day-to-day management, execution, and optimization of the Retrofête and Seroya Shopify websites. Reporting to the SVP, Marketing & Digital, this role ensures both digital storefronts deliver best-in-class customer experience while supporting the Company’s commercial objectives.

**Key Responsibilities**

Website Management & Execution

-   Own the day-to-day management of the Retrofête and Seroya Shopify websites.
-   Ensure website content, collections, promotions, navigation, product launches, and seasonal campaigns are executed accurately and on schedule.
-   Maintain site accuracy, including product information, pricing, imagery, promotional messaging, and content updates.
-   Oversee homepage updates, landing pages, and overall website presentation to ensure a seamless shopping experience.
-   Continuously evaluate and improve the customer journey across desktop and mobile experiences.
-   Conceptualize and build content-driven pages such as brand storytelling, campaign, and shoppable editorial pages that create unique, immersive on-site experiences.

Shopify Platform Management

-   Serve as the primary business owner for the Shopify Plus platform.
-   Maintain expert, up-to-date knowledge of the Shopify Plus platform, ecosystem, and best-in-class apps/integrations to guide platform strategy.
-   Partner with third-party vendors to manage platform enhancements, integrations, and issue resolution.
-   Oversee quality assurance testing for new functionality, website updates, and promotional launches.
-   Continuously assess new technologies, tools, and platforms across the site evaluating fit, ROI, and feasibility before recommending adoption.
-   Monitor website performance, functionality, and usability, proactively identifying opportunities for improvement.
-   Prioritize and manage website enhancement requests and platform optimization initiatives.
-   Identify opportunities to leverage emerging AI technologies and Shopify capabilities to enhance the customer experience, improve site performance, and streamline internal workflows.
-   Evaluate, test, and implement new AI-driven functionality and platform enhancements.

Analytics & Site Performance

-   Monitor website performance and key eCommerce metrics, including revenue, conversion rate, average order value, sessions, bounce rate, and revenue per visitor.
-   Develop recurring business reports and dashboards that provide actionable insights.
-   Analyze customer behavior and website performance to identify opportunities for continuous improvement.
-   Make data-driven recommendations to optimize site functionality and overall customer experience.

Cross-Functional Collaboration

-   Partner with Digital Merchandising to ensure products, collections, and site content are executed accurately and support merchandising strategies.
-   Collaborate with the Marketing & Digital teams to implement campaigns, promotional messaging, and digital content across both brand websites.
-   Work closely with the Art team to ensure visual assets and brand storytelling are executed consistently online.
-   Coordinate with Planning & Operations to support product launches, inventory visibility, and seasonal initiatives.
-   Partner with internal and external partners to prioritize website enhancements, troubleshoot issues, and improve overall platform performance.

Leadership

·       Lead, coach, and develop two direct reports, fostering a collaborative and high-performing team environment.

·       Establish priorities, workflows, and best practices for website operations and execution.

·       Manage multiple projects simultaneously while ensuring timely delivery and operational excellence.

·       Encourage continuous improvement and innovation across the eCommerce function.

## Requirements

**Qualifications**

-   6-8+ years of progressive eCommerce experience, preferably within fashion, luxury, or consumer brands.
-   Hands-on experience managing Shopify Plus Websites.
-   Strong understanding of website operations, content management, and eCommerce best practices.
-   Experience with Google Analytics, Shopify Analytics, and website reporting tools.
-   Strong analytical, organizational, and project management skills.
-   Excellent communication and cross-functional collaboration abilities.
-   Experience leading and developing direct reports.

Curiosity for emerging technologies, including AP, and a passion for leveraging innovation to enhance the digital customer experience.

## Benefits

-   Salary Range: $130,000 - $150,000

-   Health Care Plan (Medical, Dental & Vision)
-   Retirement Plan (401k, IRA)
-   Paid Time Off (Vacation, Sick & Public Holidays)
-   Family Leave (Maternity, Paternity)