# Digital Product Manager - 59418959762

**Company:** [Activate Talent](http://jobs.workable.com/companies/kHFKsfd3NDgpPnY3GcwgQ2.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/8f495465-002e-49c5-8fc7-65a25ebe1a8c)

## Description

**Job Title:** Digital Product Manager

**Job Type:** Full-time / Remote

**Work Hours:** PST

**Job Overview:**

We’re helping our client, a fast-growing DTC eCommerce company, find a **Digital Product Manager** to own and optimize the end-to-end digital experience across their website.

In this role, you will sit at the intersection of data, design, and engineering—translating customer behavior and business goals into a high-performing, conversion-focused experience while driving continuous experimentation and product improvements.

**Responsibilities:**

-   Own the digital product roadmap across key site areas (PDP, cart, checkout, collections)
-   Define and track success metrics, identifying opportunities to improve conversion and performance
-   Manage the A/B testing program end-to-end (hypothesis, test design, analysis, and insights)
-   Build and prioritize an experimentation backlog using frameworks like RICE
-   Leverage data (Amplitude, GA4) and qualitative insights (customer feedback, research) to drive decisions
-   Lead product discovery for new features and integrations from ideation to delivery
-   Write clear product specs and collaborate closely with design and engineering teams
-   Run sprint ceremonies and maintain a well-prioritized backlog (Jira, Linear, Notion, etc.)
-   Partner cross-functionally with Marketing, CX, and Operations to align on growth initiatives
-   Establish QA processes and ensure smooth site launches, updates, and integrations
-   Maintain documentation, SOPs, and post-mortems for continuous improvement
-   Utilize AI tools (ChatGPT, Claude, etc.) to accelerate research and experimentation workflows

## Requirements

-   4–6 years of product management experience at an ecommerce, DTC, or consumer tech company
-   Familiarity with Shopify and the DTC tech stack (Klaviyo, loyalty platforms, third-party app integrations)
-   Demonstrated ability to own and ship product end-to-end, from discovery to post-launch measurement
-   Strong experimentation instincts: comfortable designing tests, reading results, and making calls under uncertainty
-   Proficiency with product analytics tools (Amplitude, GA4, or equivalent), able to self-serve data and build hypotheses independently
-   Experience managing complex cross-functional projects with multiple stakeholders and competing priorities
-   Clear, direct written and verbal communication, equally comfortable in a Figma file, a Slack thread, or a leadership readout

**Nice to Have:**

-   Experience with price testing or personalization platforms
-   Exposure to UX research methods, usability testing, customer interviews, heuristic review
-   Working knowledge of HTML/CSS or ability to read front-end code (not required to write it)
-   Experience evaluating or deploying AI-native ecommerce features (semantic search, dynamic merchandising, LLM-powered chat/support)
-   Familiarity with prompt engineering or building lightweight AI-powered workflows