# Senior AdTech and Digital Marketing

**Company:** [SSC HR Solutions](https://jobs.workable.com/companies/1ULsr4Bem27P2yEREYZFym.md)
**Location:** Remote
**Workplace:** remote
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/8f58e4d6-cb5d-45f3-8a50-21263db4a873)

## Description

### Job Description

-   Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.
-   Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.
-   Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.
-   Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.
-   Omnichannel orchestration, coordinating digital with CRM and direct channels.
-   Attribution, test and control design, and incrementality.

## Requirements

### Requirements

-   Working knowledge of consent, identity, and the shift away from third-party identifiers.
-   DSP or SSP hands-on experience and OpenRTB mechanics.
-   IAB Tech Lab audience taxonomy and seller-defined audiences.
-   Data monetization or audience selling.
-   Data collaboration and privacy-preserving audience matching.