# Digital Marketing Manager (Meta Ads, Google Search) NZ experience

**Company:** [D2B](https://jobs.workable.com/companies/dcaVtKQqXr9FwBNppNCBH9.md)
**Location:** Remote
**Workplace:** remote
**Department:** RecOps

[Apply for this job](https://jobs.workable.com/view/9041ecfd-1ed8-43ef-a113-e902710d1bbc)

## Description

Position : Digital Marketing Manager 

Salary : PHP. 65,000 - 70,000

Working Hours & Conditions : Remote - PH

## Requirements

**ABOUT THE COMPANY:**

 The company designs and fabricates premium steel planter boxes that are CNC cut, folded, and welded in-house by its dedicated craft and manufacturing team. Operating as a direct-to-consumer e-commerce brand via Shopify, the business takes pride in delivering durable, high-quality architectural planter systems directly to homeowners and landscape enthusiasts. With in-house fabrication and made-to-order manufacturing capabilities, the brand focuses on merging industrial design precision with modern digital e-commerce.

**ROLE OVERVIEW:** 

We are seeking an experienced Digital Marketing Manager to own and scale our online sales, with paid Meta advertising serving as the core foundation of the position. In this remote, hands-on role, you will be responsible for end-to-end paid acquisition across Meta and Google, managing conversion tracking, audience development, creative testing, and product feed accuracy. You will work closely with internal teams to translate made-to-order lead times and stock availability into profitable, high-converting digital ad campaigns.

**RESPONSIBILITIES:**

-   Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram), including catalog ads, retargeting, and creative testing
-   Manage Google Search and Shopping campaigns, our Merchant Center product feed, and GA4 reporting
-   Set up and maintain tracking (Meta pixel and Conversions API, Google conversion tracking) so we can trust the numbers
-   Build customer lists and audiences for retargeting and lookalikes
-   Plan creative with our team and brief photo and video content for ads
-   Report monthly on spend, revenue, ROAS, and what you’re testing next
-   Make sure ads reflect real stock availability and lead times, including made-to-order items

QUALIFICATIONS:

-   Solid, hands-on experience managing paid Meta ad campaigns (Facebook and Instagram) for e-commerce or physical product businesses, backed by a demonstrated track record of results.
-   Proven proficiency managing Google Ads (Search, Shopping) and Google Merchant Center feeds.
-   Hands-on experience establishing and troubleshooting Meta Conversions API (CAPI), server-side tracking, Google conversion tags, and GA4 analytics.
-   Familiarity with basic SEO best practices and email marketing platforms (e.g., Klaviyo or equivalent).
-   Excellent written English communication skills and the discipline to manage multi-channel digital marketing autonomously in a remote setup.

PREFERRED:

-   Working knowledge of Shopify administration (products, collections, app ecosystems, and ad feed syncs).
-   Direct experience marketing made-to-order, customized, or low-volume manufactured goods with extended delivery lead times.
-   Practical skills in directing, editing, or creating photo and video assets tailored for social ad formats.

WHAT YOU’LL BRING:

-   A structured, data-driven approach to testing creative variations, bidding models, and target demographics without relying solely on platform-reported metrics.
-   Strong ownership mindset, adept at diagnosing sudden dips in ROAS, tracking discrepancies, or campaign overspend proactively.
-   Clear, organized communication style capable of briefing creatives and aligning marketing spend with operational capacity.