# Retail Operations Manager

**Company:** [VIVAIA](http://jobs.workable.com/companies/hV1mnhVZ7QienntGuUjAnT.md)
**Location:** Shenzhen, China
**Workplace:** on site
**Employment type:** Full-time
**Department:** Retail Development and Operations Center

[Apply for this job](http://jobs.workable.com/view/95e3a9f4-3847-4964-b08f-247fd355a0c4)

## Description

**Location & Remote:** Candidates based in **Hong Kong** are welcome to apply; we offer **remote work** flexibility for this position.

**Key Responsibilities：**

**1\. Strategic Goal Implementation**

-   **Annual Target Management:** Responsible for setting and deconstructing annual sales targets for the direct-retail module; lead the development of sales strategies, profit assessments, and labor efficiency optimization plans.
-   **Model Design:** Design differentiated store operating models based on brand positioning.

**2\. Fine-grained Store Operations**

-   **Daily Management:** Oversee daily operations of existing stores. Skilled in identifying consumer pain points within specific shopping scenarios and designing high-conversion visual merchandising and promotional mixes.
-   **O2O Integration:** Effectively convert online traffic into offline store assets and customer loyalty.
-   **Seasonal Marketing:** Develop marketing schemes for peak seasons (e.g., festival-limited sets, duty-free policy scripts) based on store-specific consumer behavior to improve conversion rates.

**3\. Traffic Growth & User Operations**

-   Drive store footfall growth and implement CRM/user retention strategies to enhance customer lifetime value.

**4\. New Store Expansion & Synergy**

-   **Standardization:** Assist in the preparation for new standard store openings and the output of standardized Operating SOPs to ensure consistency in brand image and service quality.
-   **Cross-store Synergy:** Optimize cross-store coordination mechanisms (e.g., inventory transfers, membership benefit integration) to maximize the "cluster effect" of regional stores.

## Requirements

**Requirements：**

1.  **Education & Experience:** Bachelor’s degree or above; 5+ years of experience in direct-retail operations, including at least 3 years in multi-store management.
2.  **Industry Preference:** Prior experience with **renowned footwear or apparel brands** (e.g., global fashion/lifestyle labels) is highly preferred.
3.  **Proven Track Record:** Demonstrated success in "1-to-N" standardized business replication; strong ability to drive performance and communicate brand values effectively.
4.  **Data Proficiency:** Expert in retail data analysis—specifically **Labor Efficiency, Sales per Square Meter, ATV, and UPT**.
5.  **Tools:** Proficiency in **ERP, CRM, and BI** tools is highly preferred.