# Social Media Executive

**Company:** [YouTrip](http://jobs.workable.com/companies/q8hoZdj8GvfmUqiv3i5jPm.md)
**Location:** Sydney, Australia
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/96048f56-bf35-4c75-9740-1ae5a854fe14)

## Description

**About the Role**

YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.

This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.

You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!

**Your Mission**

Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.

**Key Responsibilities**

Content Creation & Production (Core)

-   Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube 
-   Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
-   Develop scripts, hooks, captions, and visual styles that feel organic to each platform
-   Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)

Social Publishing & Channel Support

-   Support day-to-day posting across YouTrip’s social channels 
-   Assist with content scheduling, captions, hashtags, and basic community replies
-   Ensure content is timely, culturally relevant, and on-brand
-   Help repurpose content across channels and formats

Design & Creative Support

-   Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
-   Maintain visual consistency while keeping content social-first and non-polished
-   Adapt content quickly based on performance and platform norms

Trends, Insights & Experimentation

-   Track social and creator trends and adapt them for travel and money-saving content
-   Test new formats, hooks, and angles and share learnings with the marketing team
-   Monitor basic performance metrics (views, engagement, saves) to inform iteration

Community & UGC Support

-   Support sourcing and coordination of authentic UGC from our users and community
-   Assist with creator briefs and content guidelines where needed
-   Help seed content into relevant travel groups, forums, and sub-cultures

**About You**

-   1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
-   Comfortable filming yourself or others in natural, creator-style formats
-   Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
-   Good design instincts (Canva, Figma, Adobe tools)
-   Strong understanding of what resonates with Australians and travel audiences
-   Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
-   Strong understanding of internet culture, platform humour, and emerging trends

**Nice to have**

-   Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
-   Interest in travel, budgeting hacks, or fintech products