# Paid Ads Specialist **Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md) **Location:** Remote **Workplace:** remote **Department:** Candidate Sourcing [Apply for this job](http://jobs.workable.com/view/96929adc-c39f-4e97-afa7-cea24bf7f89e) ## Description ### **πŸ“ˆ Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **πŸš€ About the Role** At Pavago, one of our clients is hiring a **Paid Ads Specialist** to lead, execute, and optimize high-performing digital advertising campaigns across: - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - additional paid acquisition channels This is a hands-on, performance-focused role where you’ll own campaigns end-to-end β€” from targeting and strategy to optimization, reporting, and scaling. Your focus will be on: - lead generation - conversion optimization - ROAS improvement - paid acquisition growth - campaign performance This is not a passive coordination role. You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes. If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns β€” this role is a strong fit. ### **πŸ”₯ What You’ll Own** ### **Paid Advertising Strategy & Planning** - Develop and execute paid media strategies aligned with business goals - Manage campaigns across: - Google Ads - Meta Ads - LinkedIn Ads - additional acquisition channels - Conduct: - audience research - keyword analysis - competitor research - targeting strategy development - Forecast budgets, performance expectations, and scaling opportunities - Identify growth opportunities across paid channels ### **Campaign Management & Optimization** - Build, launch, and optimize paid campaigns across search, social, display, and remarketing - Create and test: - ad creatives - ad copy - CTAs - landing page variations - Monitor and optimize: - CTR - CPC - CPA - conversion rates - ROAS - Run structured A/B testing for: - creatives - audiences - landing pages - messaging - Utilize automation features such as: - Performance Max - Dynamic Search Ads - automated bidding strategies ### **Analytics, Tracking & Reporting** - Track and analyze campaign performance across platforms - Use: - Google Analytics - Google Tag Manager - platform reporting dashboards - Prepare: - weekly reports - monthly performance summaries - optimization recommendations - Identify trends, risks, and growth opportunities proactively - Improve attribution visibility and reporting accuracy ### **Funnel & Conversion Optimization** - Collaborate with design, content, and marketing teams to improve: - landing pages - ad messaging - conversion flows - Support funnel optimization initiatives - Improve lead quality and conversion efficiency - Recommend improvements to targeting and user journeys ### **Cross-Team Collaboration** - Work closely with: - marketing - content - design - analytics teams - Ensure paid campaigns align with: - brand messaging - growth goals - revenue objectives - Stay updated on platform changes, algorithm updates, and new advertising features ### **πŸ“Š What Success Looks Like** - Consistent improvement in: - ROAS - CPA - conversion rates - lead quality - Paid campaigns scale efficiently while maintaining profitability - Reporting remains accurate, actionable, and data-driven - Budgets are managed effectively with strong performance visibility - Campaign optimization becomes proactive and continuous ### **🧠 What Makes You a Strong Fit** - Strong analytical and performance-marketing mindset - Comfortable making decisions based on data and metrics - Strong understanding of paid acquisition funnels - Highly organized with strong campaign management discipline - Proactive in identifying optimization opportunities - Able to manage multiple campaigns and priorities simultaneously - Comfortable operating independently in remote environments ### **βœ… Must-Have Requirements** ### **Experience** - Proven experience managing: - Google Ads campaigns - Meta Ads campaigns - performance marketing campaigns - Strong PPC and paid social experience focused on: - lead generation - conversion optimization - ROI improvement ### **Technical Skills** - Strong understanding of: - attribution models - conversion tracking - funnel optimization - campaign scaling - Hands-on experience with: - Google Analytics - Google Tag Manager - campaign reporting tools - Strong analytical and reporting skills ### **Communication & Execution** - Excellent written and verbal English communication skills - Strong organizational and project management ability - Comfortable working during U.S. business hours in a remote environment ### **⭐ Nice to Have** - Experience with: - LinkedIn Ads - YouTube Ads - TikTok Ads - remarketing campaigns - Familiarity with: - automation scripts - dynamic campaign features - landing page optimization - funnel strategy - Experience managing: - multiple accounts - varied advertising budgets - multi-touch attribution systems ### **πŸ› οΈ Tools & Platforms** - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - Google Analytics - Google Tag Manager - Paid media reporting platforms ### **πŸ“… What a Typical Day Looks Like** - Review paid campaign dashboards and performance metrics - Optimize budgets, bids, audiences, and ad creatives - Launch and test new campaigns or audience segments - Analyze conversion data and identify performance trends - Coordinate with creative and marketing teams on campaign assets - Prepare reports and optimization recommendations - Continuously improve campaign efficiency and ROI **In short:** You drive measurable business growth through high-performing paid advertising campaigns across multiple digital channels. ### **πŸ“ˆ Key Metrics for Success (KPIs)** - Improved ROAS and campaign profitability - Lower CPA and improved conversion efficiency - Growth in qualified leads and conversions - Effective budget utilization and scaling - Accurate reporting and actionable insights - Consistent optimization and campaign improvement ### **🌟 Why This Role Stands Out** - Direct ownership of paid acquisition performance - Strong impact on revenue and lead generation - Opportunity to scale campaigns across multiple platforms - Data-driven, performance-focused environment - High autonomy and ownership - Opportunity to grow into: - Performance Marketing Manager - Growth Marketing Lead - Paid Media Strategist - Digital Growth Manager ### **πŸ§ͺ Interview Process** - Initial Screening Call - Recruiter Interview - Practical Assessment / Campaign Review - Client Interview - Offer & Onboarding ### **πŸ‘‰ Apply Now** If you: - enjoy scaling and optimizing paid campaigns - think in performance metrics and ROI - love testing, experimentation, and data-driven marketing - want direct ownership of growth and acquisition this is a strong opportunity to drive measurable impact through paid digital marketing.