# Social Media Manager

**Company:** [Blue View Builder](https://jobs.workable.com/companies/3Q3GHtKsLjcRVuYqGTbRDR.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time

[Apply for this job](https://jobs.workable.com/view/96e25563-7d4b-4b4d-ae83-c9e21fb02fa9)

## Description

**The role**

Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only “active” — it is generating inquiries.

This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with.

**Responsibilities**

**Organic**

-   Manage Instagram, Facebook, and TikTok
-   Content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos
-   Write on-brand copy (California custom / modular / prefab; no generic “dream home” sludge)
-   Schedule and publish in Meta Business Suite / native tools
-   Light design in Canva; pull from photographer and job-site photos
-   Monthly content report: what ran, what held, what to kill

**Engagement**

-   Reply to comments and DMs within one business day during coverage hours
-   Route leads via zapier to pipedrive and calendly.
-   Light community watch: mentions, competitor posts, local housing news worth quoting
-   Paid (Meta + Google Display / Demand Gen)
-   Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting
-   Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists
-   Creative testing: 2–3 ad variants at a time, not 20 abandoned ads
-   Weekly spend and CPL snapshot; monthly: what we learned and what we change
-   Conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them
-   No spend increases without a written reason

**Not in this role**

-   Brand strategy from scratch (you execute an agreed voice)
-   Full-funnel SEO or the website rebuild
-   After-hours community management unless a campaign is live and we pay extra hours

## Requirements

**Must-haves**

-   2+ years running brand social and hands-on Meta Ads Manager
-   Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
-   Portfolio: 3–5 live or recent accounts + one paid campaign story (objective, spend, result)
-   Clear written English; Spanish a plus for comments
-   Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
-   Comfortable in homebuilding and real estate

**Hours and working rules**

-   ~16-20 hours/week, mostly Monday–Friday
-   At least 3 hours overlap with Pacific 8:00 a.m.–5:00 p.m.
-   Content batching allowed; engagement and ad monitoring cannot go dark for 4 days