# PPC Specialist

**Company:** [LBC Mortgage](https://jobs.workable.com/companies/7xJ8D7M5WBBiFa9iTcKAnr.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](https://jobs.workable.com/view/9716dbff-3606-46a3-b9c5-45442c87647b)

## Description

LBC Mortgage is a growing mortgage lending company focused on providing tailored financing solutions to clients across the United States.

We are looking for an experienced PPC Specialist with a strong background in the mortgage industry to join our marketing team. The ideal candidate has hands-on experience managing paid advertising campaigns for mortgage products, understands the U.S. mortgage market, and knows how to generate high-quality leads while optimizing advertising performance.

**Important: Previous experience in the mortgage industry is required.**

**Responsibilities**

-   Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms
-   Create and implement paid advertising strategies to generate high-quality mortgage leads
-   Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry
-   Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI
-   Create and optimize ad copy, landing pages, and campaign structures
-   Monitor campaign performance and identify opportunities for improvement
-   Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools
-   Conduct A/B testing to improve campaign effectiveness
-   Analyze lead quality and collaborate with the sales team to improve lead generation results
-   Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies
-   Prepare regular performance reports and provide actionable recommendations
-   Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices

**Requirements**

-   Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry
-   Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products
-   Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies
-   Experience generating mortgage leads through paid advertising
-   Strong analytical skills and the ability to optimize campaigns based on performance data
-   Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
-   Understanding of advertising compliance requirements within the mortgage and financial services industry
-   Ability to work independently, take ownership of campaigns, and bring forward new ideas
-   Strong communication and problem-solving skills

**What We Offer**

-   Opportunity to work with a growing U.S. mortgage lending company
-   A dynamic and collaborative marketing environment
-   The opportunity to take ownership of paid advertising strategies and contribute directly to company growth
-   Competitive compensation based on experience
-   Remote work flexibility