# Digital Marketing Manager

**Company:** [VirtuHire](http://jobs.workable.com/companies/kFmPJgXQgJdsTAD6szzoRf.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/9786ca8b-a1a6-42cc-b7c9-437a992516e8)

## Description

As a **Digital Marketing Manager**, you will be responsible for developing and executing digital  
marketing strategies tailored to our recruitment agency clients. You will play a key role in SEO  
strategy and optimization (60% focus), technical setup for new clients, marketing  
performance analysis, and enhancing our overall service offerings. The ideal candidate will  
have a deep understanding of SEO, is commercially aware of the recruitment market, and is  
passionate about continuously improving our clients digital marketing services.

Key Responsibilities

**SEO Strategy and Execution (60%)**

-   Develop and implement comprehensive SEO strategies to improve clients' search  
    rankings and visibility.
-   Conduct thorough keyword research, competitive analysis, and on-page SEO  
    optimisation.
-   Oversee technical SEO audits and provide actionable insights to improve website  
    performance.
-   Optimize content for search engines, including blogs, landing pages, and job postings.
-   Manage and improve local SEO strategies to enhance recruitment agency visibility.
-   Track and analyse SEO performance metrics, ensuring continuous improvement.
-   Stay updated with SEO trends, algorithm updates, and best practices to maintain a  
    competitive edge.

  
**Technical Setup for New Clients**

-   Lead the technical onboarding process for new clients, ensuring smooth integration  
    with digital platforms.
-   Set up Google Analytics, Google Tag Manager, Search Console, and other necessary  
    tools.
-   Liase with teams to Implement tracking codes, conversion pixels, and event tracking  
    across platforms.
-   Conduct website audits and provide recommendations to improve UX, performance,  
    and SEO.

  
**Marketing Performance Analysis and Reporting**

-   Create and maintain marketing performance dashboards, tracking key KPIs such as  
    traffic, engagement, conversions, and ROI.
-   Analyse data from Google Analytics, social media insights, and paid media reports to  
    drive strategy improvements.
-   Provide clients with regular performance reports and actionable recommendations.
-   Provide clients with weekly lead updates.  
    

**Digital Marketing Strategy and Awareness**

-   Stay up to date with all digital marketing channels, including PPC, paid social, email  
    marketing, and content marketing.
-   Collaborate with internal teams to align SEO efforts with paid and organic strategies.
-   Identify opportunities for new services or improvements to enhance client results.
-   Assist teams to develop optimised campaign assets such as landing pages and email  
    templates.
-   Assist teams to upload and schedule content to both the website and social media  
    channels.
-   Assist with the development of CRM data health checks.  
    

**Commercial Awareness and Client Engagement**

-   Understand the recruitment industry trends and how they impact digital marketing  
    strategies.
-   Proactively recommend marketing strategies based on client business goals and  
    market demand.
-   Engage with clients regularly, providing expert advice and support to maximize their  
    digital success.

## Requirements

-   3+ years of experience in digital marketing, with a strong focus on SEO.
-   Expertise in technical SEO, content optimization, link-building strategies, and analytics.
-   Experience with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools.
-   Ability to set up and manage Google Tag Manager, tracking pixels, and UTM parameters.
-   Strong understanding of digital marketing channels, including PPC, paid social, and content marketing.
-   Analytical mindset with the ability to interpret data and translate it into strategic recommendations.
-   Confidence and ability to present data to stakeholder audiences
-   Excellent communication and client management skills.
-   Understanding of, and interest in developing AI custom prompts and tools to deliver work, embracing the role that the human touch plays in AI adoption
-   Keen interest and understanding of the role that job postings play on a recruitment website, with a curiosity to learn best practices, stay abreast of updates and provide solutions for different recruitment requirements
-   Passion for continuous learning and staying ahead of digital marketing trends
-   Knowledge of the recruitment industry or previous experience working with recruitment agencies is a plus.