# Senior Paid Search Strategist (Contract)

**Company:** [Digital Reach Agency](https://jobs.workable.com/companies/vVLPY95vRxz6Mr2ySqtk9m.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Contract
**Department:** Pipeline Generation - Paid Media

[Apply for this job](https://jobs.workable.com/view/97b47d04-2fc1-4d36-914f-d4774e098a1d)

## Description

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

Role overview

We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.

What you'll do

-   Manage Google Ads and Microsoft Ads (Bing) campaigns
-   Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
-   Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
-   Manage budgets and pacing to hit targets.
-   Maintain a hypothesis testing log of ongoing experiments and results 
-   Set up and maintain tracking in GA4 and Google Tag Manager.
-   Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
-   Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
-   Weekly optimizations to ensure campaign performance improves MoM

## Requirements

-   7–10 years of PPC experience.
-   Experience managing budgets over $100k per month.
-   B2B lead generation experience.
-   Google Ads and Microsoft Ads (Bing).
-   GA4 and Google Tag Manager.
-   Track record of optimizing to MQLs, SQLs, and pipeline.
-   Track record of eliminating wasted spend and hitting targets.
-   Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
-   Extremely detail-oriented.
-   Incredibly proactive and take ownership of outcomes, not just inputs 

Nice to have

-   B2B SaaS experience.Salesforce (SFDC) experience

## Benefits

**Hourly: $60-$85/hour**

**Hours: 40-50 hours per month**