# Paid Media Specialist **Company:** [Treantly](http://jobs.workable.com/companies/wFc87dH6um33yADnhxDXvR.md) **Location:** Remote **Workplace:** remote **Employment type:** Full-time **Department:** Treantly VA [Apply for this job](http://jobs.workable.com/view/97dbd1bb-4cfe-4471-ae6f-a33375f76ff4) ## Description **Role Overview** The Paid Media Specialist drives performance across primary and secondary ad channels, develops full-funnel strategies, and guides the growth of junior team members. This role blends hands-on campaign execution with strategic thinking, Al-powered workflows, and cross-channel measurement. The successful candidate is equally comfortable launching a Performance Max campaign, debugging a server-side tracking setup, running a client QBR, and prompting an LLM to automate a reporting task. **Channel Focus** Primary channels • Google Ads (Search, Performance Max, Demand Gen, Shopping, YouTube, Display) • Meta Ads (Advantage+ Shopping, Advantage+ App, Lead Ads, Sales, Awareness) • Microsoft Ads / Bing Ads (Search, Shopping, Performance Max, Audience Network) Secondary channels • TikTok Ads (Spark Ads, Shop Ads, Smart+ campaigns) • Linkedin Ads (Sponsored Content, Lead Gen Forms, Conversation Ads, Accelerate campaigns) • Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP basics) • Emerging channels such as Reddit Ads, Pinterest, Apple Search Ads, and connected TV as client needs arise **Expectations** - Contribute actively to the team's collective knowledge by sharing industry insights, platform updates, and learnings from tests -  Assign and complete tickets through ASSIST with clear documentation and timely follow-through - Respond to questions and requests in dedicated team channels within reasonable turnaround times - Monitor and support newly launched accounts (live for less than 3 months) - Monitor and support accounts handled by Campaign Managers who are 0 to 6 months into their tenure  - Monitor and support any account flagged as needing extra attention, including: \-Reviewing overall account performance and flagging risks early  \-Sharing clear recommendations and a proposed action plan with the CM \-Adding value to conversations and client discussions tied to these accounts \-Running structured account audits covering strategy, tracking, creative, and landing pages - Lead Continued Learning sessions for the team - Build strategy for, launch, and optimize campaigns across T1, T2, and T3 accounts - Serve as the primary paid media point of contact for the Account Strategist on your own accounts - Support the Account Strategist on client calls when needed - Identify client growth opportunities in existing channels and surface new channels worth testing - Propose out-of-the-box solutions beyond the ad account itself, including user journey improvements, form optimization, campaign concepts, custom call flows, creative angles, and operational fixes for the client - Act as a team player who strengthens collective knowledge and stays ahead of industry shifts - Renew Google Ads certifications yearly across Search, Shopping, Display, Video, and Performance Max - Complete and maintain Meta Blueprint certification - Complete platform certifications for TikTok, LinkedIn, Microsoft Ads, and Amazon Ads as assigned - Maintain a working knowledge of Al tools that accelerate paid media work, including LLM-based audit scripts, automated reporting, and creative production workflows **Responsibilities** **Campaign strategy and execution** - Plan, launch, and analyze paid media campaigns across all account types: ecommerce, lead generation, subscription, and SaaS - Own T1, T2, and T3 account work across Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Amazon Ads - Build full-funnel strategies that combine prospecting, retargeting, and retention - Design and run structured creative testing, including script-based UGC briefs, Al-assisted variants, and platform-native formats **Client communication and escalation** - Monitor dedicated client Slack channels and add value on opportunities, issues, brainstorming, questions, strategies, and risky ideas - Escalate issues to leadership for your own accounts and for accounts of team members you support - Respond to emails and Slack threads on technical questions in team channels or when tagged in client channels - Include hypotheses and action plans in every performance update rather than waiting for the next reporting cycle **Technical problem solving** Provide solutions and guidance on: - CallRail tracking and implementation - Zapier, n8n, and Make workflows for lead forms, offline conversions, and CRM sync - Google Tag Manager and server-side GTM - Cross-channel tracking and attribution setup - Google Merchant Center and Meta Commerce Catalog - Product feed structure and optimization - Report Garden and any reporting platforms the team adopts **Audits and quality assurance** - Run ad hoc audits covering strategy, opportunities, tracking, and optimizations for:         -New accounts         -Accounts operated by new Campaign Managers         -Struggling accounts         -Accounts that need to scale - Support new business by researching opportunities and running audits for potential clients - Review T2 and T3 campaign builds before launch - Audit tracking setups across CTM, Meta Pixel and CAPI, Google tags and - Enhanced Conversions, GA4, and consent mode - Contribute to dashboards and automated alerts that flag underperformance early **Team development** - Support teammates with questions and strategy ideas (a lead must approve strategy recommendations on T2 and TI accounts) - Mentor new hires on platform fundamentals, internal processes, and client communication **How success is measured** - Performance outcomes on your own accounts (hitting or beating KPIs agreed with the Account Strategist and client) - Quality of audits and recommendations provided to supported accounts Speed and clarity of technical problem solving in team and client channels Growth of the junior team members you mentor - Contribution to internal knowledge, templates, and automation that raises the floor for the whole team ## Requirements **Leadership and soft skills** - Strong leadership qualities including empathy, patience, and respect  - Clear drive to elevate teammates and lead by example - Positive attitude and genuine enthusiasm for learning - Strong attention to detail and the ability to prioritize competing demands Comfortable and confident in front of clients, including leading performance reviews - Data-oriented thinker with strong analytical and problem-solving skills - Excellent written reporting skills with a proactive, hypothesis-driven approach **Platform proficiency** - Advanced proficiency in Google Ads across Search, Performance Max, Demand Gen, Shopping, YouTube, and Display - Advanced proficiency in Meta Ads, including Advantage+ campaigns, CAPI, and creative testing frameworks - Advanced proficiency in Microsoft Ads/Bing Ads - Working knowledge of TikTok Ads, LinkedIn Ads, and Amazon Ads, with the ability to build and optimize campaigns independently **Tracking, measurement, and technical setup** - Google Tag Manager: tags, triggers, variables, data layer basics - Server-side tracking via GTM - Conversions API setup for Meta, TikTok, LinkedIn, and Google (Enhanced Conversions) - Offline conversion imports and offline event sets across platforms - CallRail tracking and integration with ad platforms - Consent mode v2 and consent management platforms for privacy-compliant tracking - GA4 setup, event configuration, and basic audience building - Familiarity with first-party data strategies and customer match /custom audiences **Feed and catalog management** - Product feed creation, optimization, and troubleshooting - Google Merchant Center and Meta Commerce Catalog management  - Experience with feed management tools such as GoDataFeed, DataFeedWatch, or Feedonomics is a plus **Lead generation workflows** - Lead form ads on Meta and Google, integrated with CRMs through Zapier, n8n, Make, or native integrations - Basic webhook logic and understanding of how leads flow from ad platforms into CRMs and offline conversion imports **Al and automation** - Comfortable using LLMs such as Claude and ChatGPT for research, ad copy ideation, script writing, and first-pass analysis - Able to read and adjust automation workflows in tools like n8n, Zapier, or Make - Uses generative Al for creative production (static images, short video) within brand guidelines - Understands the limits of Al-generated work and applies human review before anything goes live ## Benefits What we Offer: ● Opportunities for growth and advancement ● Competitive compensation package