# Sr. Manager / Lead - Buyers Club

**Company:** [Messe Muenchen India](http://jobs.workable.com/companies/fx5buMbx6h5yUH8WwpnAkZ.md)
**Location:** Mumbai, India
**Workplace:** on site

[Apply for this job](http://jobs.workable.com/view/9980da51-4840-4447-af49-ed61665ba7d5)

## Description

**Core Objective:** Lead and scale the Buyers Club initiative across marquee exhibitions. Drive the acquisition, engagement, retention, and matchmaking of high-quality domestic and international buyers while building a structured loyalty ecosystem.

### Key Responsibilities

### 1\. Buyer Acquisition & Matchmaking

-   **Scale the Database:** Identify and onboard high-potential, quality-profiled buyers across various industry verticals.
-   **Strategic Matchmaking:** Align buyer profiles with exhibitor categories to facilitate high-value business matchmaking and curated meetings.
-   **Program Management:** Oversee and coordinate specialized hosted buyer and VIP programs.

### 2\. Attendance & Loyalty Management

-   **Drive Turnout:** Manage pre-event engagement (invitations, reminders, follow-ups) to ensure a strong turnout of key decision-makers.
-   **Loyalty Club Development:** Design and manage a tier-based Buyers Loyalty Club offering exclusive benefits and rewards to drive repeat participation.

### 3\. Customer Success & Data Analytics

-   **Relationship Management:** Act as the primary point of contact for key buyers, ensuring an excellent end-to-end experience and resolving issues promptly.
-   **CRM & Insights:** Maintain database hygiene, analyze buyer behavioral trends, and generate post-event performance reports.
-   **Cross-Functional Alignment:** Collaborate with project, sales, marketing, and operations teams to align buyer strategies with overall show objectives.

### KPIs / Success Metrics

-   Number of qualified buyers acquired & attendance percentage.
-   Quality of buyer-to-exhibitor fitment & meeting outcomes.
-   Loyalty club growth, engagement, and repeat buyer retention rate.
-   Buyer satisfaction scores (CSAT).
-   Database accuracy and growth levels.

## Requirements

### Candidate Profile

### Experience & Background

-   **Experience:** 10+ years in buyer engagement, hosted buyer programs, customer success, or exhibition management.
-   **Industry Background:** Exhibitions & Trade Shows, Event Management, B2B Conferences, Buyer-Seller Platforms, or Industry Associations.
-   **Education:** MBA/PGDM in Marketing or Business Management preferred (Graduates with relevant industry experience are welcome).

### Key Skills & Competencies

-   **Technical/Functional:** Buyer relationship management, CRM/database handling, community building, and data analysis.
-   **Behavioral:** Customer-centric mindset, strong relationship-building capability, high ownership, and excellent execution skills.