# Digital Marketing

**Company:** [Coding Collective](http://jobs.workable.com/companies/sUvXLJ8PL8o5PcjRSjSpWH.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Contract

[Apply for this job](http://jobs.workable.com/view/9d638833-b681-4f97-afae-5c9c5643ecea)

## Description

**Key Responsibilities:**

-   Formulate and execute comprehensive digital marketing strategies to enhance the company’s online presence and drive customer engagement.
-   Manage and optimize paid advertising campaigns across various digital platforms, ensuring adherence to budget and performance metrics.
-   Conduct in-depth market research to inform campaign strategies and identify potential opportunities for growth.
-   Measure and report on the performance of digital marketing campaigns, utilizing analytics tools to derive actionable insights.
-   Develop and implement content marketing initiatives to increase brand awareness and attract target audiences.
-   Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital channels.
-   Stay abreast of the latest developments in digital marketing trends and technologies, applying industry best practices to campaigns.
-   Manage and optimize company social media accounts (Instagram, TikTok, YouTube, etc.)
-   Manage SEO (on-page and off-page) and Google Search Console
-   Analyze and report on the performance of digital campaigns
-   Collaborate with cross-functional teams (design, content, product) for effective execution

## Requirements

-   Bachelor's degree in Marketing, Communications, or a related field.
-   A minimum of 3 years of experience in digital marketing or a similar capacity.
-   In-depth knowledge of digital marketing tools, techniques, and analytics.
-   Proficient in social media management and content creation.
-   Strong analytical skills, with the ability to evaluate and interpret data effectively.
-   Exceptional communication skills, both written and verbal.
-   Capable of working independently and collaboratively in a dynamic environment.